We know what consumers think, and we know the financial services industry inside out.
From Rebellious Renter millennials to our older Grey Gliders, Boring Money knows how to explain complex financial products, simply. Consumers engage with us through our website, social media and during our research. And everything we learn is leveraged for our industry partners and their customers in a virtuous cycle of engagement, measurement and feedback.
We can help you to tell a better story. To build better products. To truly engage.
We can help you create the insight, stories, experiences and products that will engage your customers, address new consumer segments, and drive growth. Our clients include Legal & General, BNY Mellon, Zurich, KPMG, BlackRock, Schroders and the Financial Services Consumer Panel.
Holly Mackay, Founder
Holly has worked in finance since 1999. She is a financial expert, a commentator on investment markets and the Founder and MD of Boring Money. She passionately believes that we can explain things better, and that investments shouldn’t just be for “The Old Boys.”
Holly is a regular speaker at conferences and is also a seasoned hand at chairing events and hosting panel discussions. She's often asked to engage with the boards of major financial brands who are looking for advice on how to create better products and understand their customers. Find out more at hollymackay.com or contact us.