Good research can be like professional therapy. It can help improve behaviour. Ask Boring Money to assess your proposition against the market. What does good look like and how could you improve? We have provided help for clients in reviewing their pricing strategy, benchmarking their online services and in creating new educational campaigns for clients. 

Using a combination of mystery shopping, online desk-based research, account opening and our general industry insights, we can provide an honest and independent assessment of how your product stacks up compared to competitors. If preferred, we can include consumer testing in this service, and play back at first-hand what consumers think, as well as what we think. 


What does good look like?


Bespoke reports

In 2016, we worked with many groups across the sector who want to gain a deeper understanding of a particular consumer segment… Read more


Syndicated research

At Boring Money, we passionately believe that we need to make money discussions relevant to people’s lives. That’s why we work with Tribes… Read more


Research Publications

Boring Money produces general research for sale to a broader audience. Across all our research, our focus is in the consumer as we... Read more