Know better. Write better. Be better.


We capture quant data from providers and consumers. We add to this our qualitative insights. And leverage this to help our industry clients to truly understand their customers.  Consumers engage with us through our website, social media and in our focus groups and interviews. Talk to us about how we can help you understand customers, test your products, implement proposition changes and create better content.







We can help you to tell a better story. To build better products. To truly engage.

We can help you create the insight, stories, experiences and products that will engage your customers, address new consumer segments, and drive growth. Our clients include Legal & General, BNY Mellon, Zurich, KPMG, BlackRock, Schroders and the Financial Services Consumer Panel.




We will not solve the consumer engagement issue with another boring corporate video. We can help you make better content for your customers.

Our award-winning content


Good research isn’t just another document with 100 pie charts clogging up your inbox. It informs the creation of better products and services.

What does good look like?



Good events are like parties. It’s all about who’s invited. Our excellent network and attention to detail creates memorable events.

Get involved

In the press

Founder Holly Mackay has written for and appeared in The Times, The Telegraph, The Mail on Sunday, the FT, Mother & Baby, Tesco magazine, Money Observer;  she does a weekly Money slot on Talk Radio’s breakfast show and has appeared on BBC News, BBC Breakfast, Sky News and Sky Sunrise.

Social media

Follow us on Twitter to stay up-to-date with our insights, research, events and more.


Holly Mackay, Founder

Holly Mackay

Holly has worked in finance since 1999. She is a financial expert, a commentator on investment markets and the Founder and MD of Boring Money. She passionately believes that we can explain things better, and that investments shouldn’t just be for “The Old Boys.”

Holly is a regular speaker at conferences and is also a seasoned hand at chairing events and hosting panel discussions. She's often asked to engage with the boards of major financial brands who are looking for advice on how to create better products and understand their customers. Find out more at or contact us. You can follow Holly on Twitter @HollyAMackay.

Holly Mackay is a true pioneer, and quickly earns the respect of the industry and from those people who comment on our industry. While she may make it look easy, financial services is a tough industry, but Holly was able to have a big impact on us all, with her fresh thinking and clear insight.
— Mike Kellard, CEO, AXA Wealth