Read a sneak preview of Boring Money's 2017 report on Online Investing - A Changing world here


Research Publications

Boring Money produces general research for sale to a broader audience. We produce bespoke reports.

In 2016, we worked with the Financial Services Consumer Panel on a report into Online Investing and Advice which can be read here. The report includes our write-up on on consumer feedback about 15 different robo adviser, platform and life company services along with our recommendations for change to improve things for non-advised investors.

Across all our research, our focus is on the consumer as we explore developing themes, products, attitudes and behaviour.

In 2016, we produced our first Census report for the industry, which covered products, attitudes to investing, robo advice, brand awareness and reactions to newer developments including the LISA and auto enrolment. Take a look at the Boring Money Spring Census Report preview here

In February 2017, we will be publishing a new report – “Online Investing – A Changing World”. This report will do what we do best – size the market, evaluate the players from a consumer perspective, and assess pricing, proposition and service. You can read a sneak preview of this report here


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Bespoke reports

In 2016, we have worked with many groups across the sector who want to gain a deeper understanding of a particular consumer segment… Read more

Syndicated research

At Boring Money, we passionately believe that we need to make money discussions relevant to people’s lives. That’s why we work with Tribes… Read more



Good research can be like professional therapy. It can help improve behaviour. Ask Boring Money to assess your proposition against the market... Read more