At Boring Money, we passionately believe that we need to make money discussions relevant to people’s lives. That’s why we work with Tribes. Focusing on the consumer market, this quarterly research syndicate provides insights on specific audience groups, exploring their attitudes and behaviours towards finance and understanding the messages and communications most likely to achieve impact, cut-through and generate action.
Each quarter, a new consumer audience is chosen as the focus with members of the syndicate receiving a face-to-face presentation, a summary report, and actionable recommendations that can be implemented as part of their marketing and communications strategy. The syndicate is open to new members and currently includes a variety of financial services providers and industry organisations.