Syndicated research

At Boring Money, we passionately believe that we need to make money discussions relevant to people’s lives. That’s why we work with Tribes. Focusing on the consumer market, this quarterly research syndicate provides insights on specific audience groups, exploring their attitudes and behaviours towards finance and understanding the messages and communications most likely to achieve impact, cut-through and generate action.

Each quarter, a new consumer audience is chosen as the focus with members of the syndicate receiving a face-to-face presentation, a summary report, and actionable recommendations that can be implemented as part of their marketing and communications strategy. The syndicate is open to new members and currently includes a variety of financial services providers and industry organisations.


For more information on what Tribes are being researched in 2017, what research method is used and what the deliverables are, download the 2017 Syndicate Proposal. 


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Bespoke reports

In 2016, we have worked with many groups across the sector who want to gain a deeper understanding of a particular consumer segment… Read more


Research Publications

Boring Money produces general research for sale to a broader audience. Across all our research, our focus is in the consumer as we... Read more



Good research can be like professional therapy. It can help improve behaviour. Ask Boring Money to assess your proposition against the market... Read more