From Boring Money Bulletin August 2017

Understanding customers

Last call folks. If you're on the beach and registering is on your to-do list may we politely suggest that you get a wiggle on!?

15 days and counting.

The Pensions Minister is the latest confirmed speaker and he joins a formidable line-up which should please traditionalists, satisfy refuseniks and delight the rebellious. The Product Editor of Wired is going to talk about AI and how he sees robo advice evolving from simple online decision trees. We’ll talk segmentation and customer acquisition – how much are you paying to gain market share? Are you too scared to segment because it reduces the numbers in the business case? Emerald Life, Tide and The Family Building Society will talk about how it’s worked for them.

Steven Mendel is the founder of Bought By Many – we’ll continue the theme of engaged customers and communities as he talks about how customers with common interests (cyclists, Chihuahua owners, travellers with diabetes) sit at the heart of his insurance firm.

What are customers doing? – we have new research on cash savers and what might convert them to the stock market. What are your peers up to and how have Investec, UBS and Vanguard learnt from their first months? Struggling to engage? We’ve podcasters, media outlets, content marketers and even the guy behind Movember to tell us how he built a following. And Helena Morrissey will discuss her ambition to engage the nation in investing. Jam-packed. PowerPoint light. Fast-paced.

Please contact Carmel if you would like to book a ticket or book online.

 

Other articles:  MONEY TRIBES | CUSTOMER ACQUISITION REPORT |
THIS MONTH'S LEADER BOARD | ANGEL AND VILLAINS | UNDERSTANDING CUSTOMERS | WHATS NEW PUSSYCAT?