Boring Money works with financial services organisations to create engaging video content for web and social. In 2016, we created 2 major video campaigns for consumers under the Boring Money brand. In 2017, we are creating new video content for our customers.
2016 Boring Money video campaigns
By 2019, 80% of the world's internet traffic will be video. How successful are your corporate videos at engaging consumers, delivering traffic to your site, and helping to build your brand? We have already had over 1 million views of our videos on YouTube and Facebook, so know a thing or two about making videos that consumers love, and deliver results.
Tired Parents viewed our campaign video over 750,000 times on Facebook and YouTube. Average CPV for this campaign were less than £0.05.
30% of this audience viewed to the end, compared to an average of 16% for equivalent content.
The most popular video was 'Holly and a Baby Explain Life Insurance'.
The most popular video in our Ladies Losing Out campaign was 'How Strong is your Retirement Income Cocktail?'
The campaign videos had over 100,000 views on YouTube, with a CPV rate of £0.07.
The Facebook campaign videos had over 150,000 views, with a CPV rate of £0.06.