Meet the team

At Boring Money, we firmly believe that great brand communication is underpinned by robust research and a keen understanding of customer experiences and priorities.

We use a flexible approach to both Qualitative and Quantitative research within the financial arena or directly with consumers to unearth measurable insights and valuable nuggets of understanding that drive customer interest. And then we work with you to turn those insights into great content that will truly engage your users.

Our team has (we hate to admit) more than 150 years of combined experience across a range of subject areas and techniques. But most importantly, we are genuinely passionate about learning what ultimately makes the consumer engage with financial services, and helping brands to make that happen.

If you have challenges we could help you with, give one of our friendly team a shout….!

Holly Mackay - Founder & CEO

Holly has worked in finance since 1999. She is a financial expert, a commentator on investment markets and the founder and MD of Boring Money. She passionately believes that we can explain things better, and that investments shouldn’t just be for “The Old Boys”.

Holly is a regular speaker at conferences and is also a seasoned hand at chairing events and hosting panel discussions. She's often asked to engage with the boards of major financial brands who are looking for advice on how to create better products and understand their customer.

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Carmel Dickinson

Head of Events & Partnerships
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Carmel has worked in advertising and marketing since 2005. After 5 years at Money Marketing she joined Holly at The Platforum as Head of Commercial. From here she went to News UK to commercially run The Times and Sunday Times financial sections (winning Sales Person of the Year 2015) followed by a brief stint at Guardian Labs. But she was wooed back to join Holly at Boring Money in 2016 to tell the financial industry how they can work with us through content marketing, events and research.

Jim Adams

Head of Research
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Jim has been providing research and strategic insight for close to 20 years. He has worked across a wide variety of sectors including banking, insurance, technology and government.

Most recently Jim spent more than 6 years at eBenchmarkers, benchmarking banks, insurers and other retail FS providers against each other. Before that he worked on a wide range of research projects at Capgemini Consulting and Accenture.

Cara Whitehouse

Chief Marketing Officer
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Cara began her career as a journalist and magazine editor, before moving into digital marketing. She ran a specialist agency for more than 4 years, working with brands big and small across search, social and content marketing campaigns.

Ever restless, she got bored of being online-only – and for the past four years, she has worked in disruptive start-ups, managing their go-to-market strategies both online and offline.

Brenda De Carvalho

Operations Manager
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Brenda joined Boring Money with the aim to keep everyone on their boring toes and make sure we deliver everything we've promised and more.

As a board level support professional, Brenda has gained experience across a wide range of sectors including Tech, Finance, Media and Architecture.

Alex Jones

Head of Market Research
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Alex started adult life up t’North as an economic and social researcher before moving South and into commercial market research. He has undertaken consumer-focused quantitative and qualitative projects for some of the world’s leading finance, communications and technology brands – from global tracking studies to consumer ethnography and has had articles published by the Market Research Society.

Mikhail Ismail

Head of Projects and Client Content 
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Mikhail started out as an investment analyst before crossing over to marketing and communications for asset managers and investment solutions providers. During his post grad he worked as a project manager for start ups in media production before returning to financial services. He joined Boring Money in September 2017 and oversees client content production, comms, and web content.

Michael Akinwotu

Research and Data Associate
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Michael graduated from university with a degree in Economics before moving into strategy consulting. He has experience working with multinational organisations across several sectors, providing research and insights to drive growth.

Michael joined Boring Money in December 2017 and works with our research and data team.

Jess Galletley

Senior Research Analyst
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Jess began her research career after studying Anthropology at the LSE, learning about all the weird and wonderful aspects of human culture. Prior to Boring Money, she worked in Insight & Strategy at a Welsh building society, and more recently at a global market research firm writing reports across a range of consumer financial services markets.

Sam Richardson

Data Analyst
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Sam graduated from York University in 2016 with an integrated Master’s degree in Environmental Geography. He has previously worked as a data analyst in marketing and utilities industries, providing analysis and insight for senior leadership and stakeholders. Sam joined Boring Money’s research and data team in November 2018.

Jennifer Mallett 

Qualitative Research Manager
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Jen started her career in a small healthcare market research agency taking her all over the world, speaking to professionals and respondents from all walks of life. With special interests in consumer journey and communication research, Jen has worked with many of the major financial institutions. From complete bank rebrands, making sense of day to day communications, to matching products with consumer need, Jen has a wide range of experience and still remains curious!

Meital Sharon

Digital Marketing Manager
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Meital started her career as a writer and SEO content consultant in Israel marketing for a variety of companies, from corporate high-tech brands to a teen-oriented high school chain.

Later she spread across all things digital marketing and moved to London, just in time to join the Boring Money team and look after are our digital & paid marketing strategies. 

Jamie Ovens

Content & Community Manager
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After years as a copywriter, Jamie is now a Content & Community Manager for Boring Money - helping Joe Public and Mr Moneybags become firm friends. A creative who cares, Jamie always finds a way to give the people more! As a Dementia Care Assistant he painted murals and wrote cheeky poems. As a Newspaper Editor he organised workshops and started a society. Power to the people!

Phoebe Smith

Marketing Assistant
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Phoebe began working life at the pan-European stock exchange Euronext, having just finished her masters degree. She wanted the challenge of turning her hand to financial marketing, having taken on some marketing internships during her scholarship year. Phoebe loves the challenge of working at a financial start-up like Boring Money, and takes every opportunity to learn more about the finance industry.

Boring Money Press Releases

Our work unearths many facts on how customers interact with money and investment products.

Whether it's the findings from a 6,000 person survey, our own desk-based research or our consumer interviews and focus groups, we quite often have an opinion (and some data) to share. 

In the Press

We are often asked for our opinion and make regular contributions to articles and news programmes.

In 2017 Boring Money appeared on the BBC, ITV and Sky News, and wrote articles for The Mail on Sunday, The Sunday Times, Metro, Mother & Baby and many more. 

Monthly Bulletin

Our monthly bulletin is a neat mixture of data samples of our latest reports, Holly's opions of anything investment sector and forward thinking on some common topics in our financial world.

Read it for a sip of inspiration about your relationships with your products, colleagues and clients.