Great brand communication is underpinned by robust research and a keen understanding of customer experiences and priorities.


Want to join us?

We’re a rapidly growing team of people who are passionate about making the world of finance and investments accessible to everyone.

Meet the Team

Our team has (we hate to admit) more than 150 years of combined experience across a range of subject areas and techniques. But most importantly, we are genuinely passionate about learning what ultimately makes the consumer engage with financial services, and helping brands to make that happen.

If you have challenges we could help you with, give one of our friendly team a shout….!


At Boring Money we use a flexible approach to both Qualitative and Quantitative research within the financial arena or directly with consumers to unearth measurable insights and valuable nuggets of understanding that drive customer interest. And then we work with you to turn those insights into great content that will truly engage your users.

Holly Mackay - Founder & CEO

Holly has worked in finance since 1999. She is a financial expert, a commentator on investment markets and the founder and MD of Boring Money. She passionately believes that we can explain things better, and that investments shouldn’t just be for “The Old Boys”.

Holly is a regular speaker at conferences and is also a seasoned hand at chairing events and hosting panel discussions. She's often asked to engage with the boards of major financial brands who are looking for advice on how to create better products and understand their customer.

Research    |    Quantitative & Qualitative

Jim Adams

Head of Research

Jim has been providing research and strategic insight for close to 20 years. He has worked across a wide variety of sectors including banking, insurance, technology and government.

Most recently Jim spent more than 6 years at eBenchmarkers, benchmarking banks, insurers and other retail FS providers against each other. Before that he worked on a wide range of research projects at Capgemini Consulting and Accenture.

Contact Jim

Mahdi Shabir

Research Analyst

Mahdi graduated from SOAS University of London in 2019 with a first class bachelor’s degree in Economics & Arabic. He has begun his career as a Research Analyst at Boring Money, where he participates in quantitative research – analysing and tracking investment platform performance – as well as qualitative research, such as contributing to research projects by conducting participant interviews.

Contact Mahdi

Jess Galletley

Research Manager

Jess began her research career after studying Anthropology at the LSE, learning about all the weird and wonderful aspects of human culture. Prior to Boring Money, she worked in Insight & Strategy at a Welsh building society, and more recently at a global market research firm writing reports across a range of consumer financial services markets.

Contact Jess

Ellie Watson

Research Executive

A Class of 2020 graduate, Ellie has joined the team to support on bespoke qualitative research projects after gaining a year's experience at Hargreaves Lansdown. Having completed her Marketing degree, she's realised research is her thing. She's nosey about what people think. She's passionate about driving change to help businesses be better, by listening to and understanding the customers' wants and needs.

Contact Ellie

Gaia Gambacciani

Graduate Analyst

Moving to London from Italy at 18, Gaia graduated from Birkbeck College with a BSc in Psychology, writing a dissertation with a focus on Eating Disorders.

Throughout her studies, she didn’t let go of her passion for fitness, and became a qualified level 3 Personal Trainer, garnering a wide range of clients across London. She enjoyed Psychology so much, that she decided to pursue a Master’s degree in Finance – Investment Banking. She is passionate about behavioural finance and understanding how/why people make the decisions they do. Boring Money is the place for this, helping guide people do 'boring' the fun way.

Contact Gaia

Anna Stoughton

Relationship Manager

After graduating from the University of Exeter, Anna joined Deloitte in the Tax department where she qualified as a Tax Analyst. But, finding the area a bit light on the people facing side, she chose to become a Financial Adviser helping clients achieve their financial goals. Now Relationship Manager at Boring Money, Anna hopes to use her experience to help the masses navigate the financial maze with crystal clear tips and information.

Contact Anna

Marketing    |    Content

Mikhail Ismail

Head of Projects and Client Content

Mikhail started out as an investment analyst before crossing over to marketing and communications for asset managers and investment solutions providers. During his post grad he worked as a project manager for start ups in media production before returning to financial services. He joined Boring Money in September 2017 and oversees client content production, comms, and web content.

Caoilainn Mcgarry 

Marketing Assistant

After graduating from the University of Edinburgh with a degree in English Literature and German, Caoilainn joined the marketing team of a children’s arts and theatre charity to help promote some wacky and wonderful shows and events for kids.

She is passionate about helping and informing others and as Marketing Assistant at Boring Money is enjoying spreading the word that money isn’t as dull or scary as you might think.

Mike Narouei

Content Producer

Whilst studying theatre at Lancaster University Mike founded a production company with a few other students. Working mainly as a Producer he picked up content creation to put bums on seats. Since graduating he has worked mainly in a creative capacity making shows, films, posters with a host of random things in-between.

Currently, he is the Content Producer for Boring Money and is excited to make the world of finance entertaining and engaging.

Michael Glenister

PR and B2B Marketing Manager 

Mike is a former journalist and personal finance enthusiast. He joined Boring Money from one of the UK’s largest wealth management companies, where he worked across their platform, financial planning and investment management business units.

Operations    |    Tech

Matthew Jacobs


Matt started work at BT developing applications to locate telephone cables over 20 years ago. The excitement was too much so he moved into digital/web development and has worked for a variety of different brands from Sainsbury's to Nike, as both a developer, and in more recent years, a manager of developers. Technology doesn’t have to be difficult. Matt's a pragmatist and just like to get things done.

Contact Matt

Jane Adabale

Office Manager

After a number of roles in accounting & finance, Jane found her niche as an Office Manager. She enjoys working with entrepreneurial teams and creating an inclusive work culture.

As Office Manager at Boring Money, Jane is on a mission to make work as fun as possible, while managing Holly’s inbox which never stops, especially on a Sunday night!

Contact Jane

Toby Dawson

Technical Product Manager

Toby graduated with a Masters degree in Biological Sciences. He started work as a software engineer before transitioning into product management.

Prior to joining the team he worked on chatbot development for a print-on-demand platform where he was also the product manager for wall art, the company's fastest growing category.

Now at Boring Money he is keen to build products which help normal people make smart investment decisions.

Read about us

Press Releases

Our work unearths many facts on how customers interact with money and investment products.

Whether it's the findings from a 6,000 person survey, our own desk-based research or our consumer interviews and focus groups, we quite often have an opinion (and some data) to share. 

In the Press

We are often asked for our opinion and make regular contributions to articles, podcasts and more.

In 2020 Boring Money appeared in the likes of The Financial Times, Vice and Money Marketing, and wrote articles for The Mail on Sunday, The Sunday Times, Metro, Mother & Baby and many more. 

Monthly Bulletin

Our monthly bulletin is a neat mixture of data samples of our latest reports, Holly's opinions of anything investment sector and forward thinking on some common topics in our financial world. Read it for a sip of inspiration about your relationships with your products, colleagues and clients.

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