Great brand communication is underpinned by robust research and a keen understanding of customer experiences and priorities.


Want to join us?

We’re a rapidly growing team of people who are passionate about making the world of finance and investments accessible to everyone.

Meet the Team

Our team has (we hate to admit) more than 150 years of combined experience across a range of subject areas and techniques. But most importantly, we are genuinely passionate about learning what ultimately makes the consumer engage with financial services, and helping brands to make that happen.

If you have challenges we could help you with, give one of our friendly team a shout….!


At Boring Money we use a flexible approach to both Qualitative and Quantitative research within the financial arena or directly with consumers to unearth measurable insights and valuable nuggets of understanding that drive customer interest. And then we work with you to turn those insights into great content that will truly engage your users.

Holly Mackay - Founder & CEO

Holly has worked in finance since 1999. She is a financial expert, a commentator on investment markets and the founder and MD of Boring Money. She passionately believes that we can explain things better, and that investments shouldn’t just be for “The Old Boys”.

Holly is a regular speaker at conferences and is also a seasoned hand at chairing events and hosting panel discussions. She's often asked to engage with the boards of major financial brands who are looking for advice on how to create better products and understand their customer.

Research    |    Quantitative & Qualitative

Jim Adams

Head of Research

Jim has been providing research and strategic insight for close to 20 years. He has worked across a wide variety of sectors including banking, insurance, technology and government.

Most recently Jim spent more than 6 years at eBenchmarkers, benchmarking banks, insurers and other retail FS providers against each other. Before that he worked on a wide range of research projects at Capgemini Consulting and Accenture.

Jennifer Mallett 

Associate Director (Qualitative Research)

Jen started her career in healthcare market research. With special interests in consumer journey and communication research, Jen has worked with many of the major financial institutions. From complete bank rebrands, making sense of day to day communications, to matching products with consumer need, Jen has a wide range of experience and still remains curious!

Jess Galletley

Senior Research Analyst

Jess began her research career after studying Anthropology at the LSE, learning about all the weird and wonderful aspects of human culture. Prior to Boring Money, she worked in Insight & Strategy at a Welsh building society, and more recently at a global market research firm writing reports across a range of consumer financial services markets.

Sam Richardson

Data Analyst

Sam graduated from York University in 2016 with an integrated Master’s degree in Environmental Geography. He has previously worked as a data analyst in marketing and utilities industries, providing analysis and insight for senior leadership and stakeholders. Sam joined Boring Money’s research and data team in November 2018.

Events    |    Client Relationships    |    Sales 

Carmel Dickinson

Head of Events & Partnerships

Carmel has worked in advertising and marketing since 2005. After 5 years at Money Marketing she joined Holly at The Platforum as Head of Commercial. From here she went to News UK to commercially run The Times and Sunday Times financial sections (winning Sales Person of the Year 2015) followed by a brief stint at Guardian Labs. But she was wooed back to join Holly at Boring Money in 2016 to tell the financial industry how they can work with us through content marketing, events and research.

Kit Millar

Business Development Manager

Kit started work in the M&A markets before moving to Hong Kong, where he unearthed a dormant obsession for spicy food and good wine. Once he got his wine degree Kit started selling boutique wine and sake to HK’s top restaurants, before moving to Australia to grow grapes. Eventually a friend convinced him to give up the constant sunburn to help launch a Forex start-up, where he provided real-time macro analysis to institutional clients.

Marketing    |    Content

Mikhail Ismail

Head of Projects and Client Content

Mikhail started out as an investment analyst before crossing over to marketing and communications for asset managers and investment solutions providers. During his post grad he worked as a project manager for start ups in media production before returning to financial services. He joined Boring Money in September 2017 and oversees client content production, comms, and web content.

Jamie Ovens

Content & Community Manager

After years as a copywriter, Jamie is now a Content & Community Manager for Boring Money - helping Joe Public and Mr Moneybags become firm friends. A creative who cares, Jamie always finds a way to give the people more! As a Dementia Care Assistant he painted murals and wrote cheeky poems. As a Newspaper Editor he organised workshops and started a society. Power to the people!

Phoebe Smith

Marketing Executive

Phoebe began working life at the pan-European stock exchange Euronext, after finishing her masters degree. She loves the challenge of working at a financial start-up like Boring Money, and heads up our social media & Ask section, updates our site, and dabbles with design & video. Phoebe takes every opportunity to learn more about the finance industry.

Operations    |    Tech

Matthew Jacobs


Matt started work at BT developing applications to locate telephone cables over 20 years ago. The excitement was too much so he moved into digital/web development and have worked for a variety of different brands from Sainsbury's to Nike, as both a developer, and in more recent years, a manager of developers. Technology doesn’t have to be difficult. Matt's a pragmatist and just like to get things done.

Read about us

Press Releases

Our work unearths many facts on how customers interact with money and investment products.

Whether it's the findings from a 6,000 person survey, our own desk-based research or our consumer interviews and focus groups, we quite often have an opinion (and some data) to share. 

In the Press

We are often asked for our opinion and make regular contributions to articles and news programmes.

In 2017 Boring Money appeared on the BBC, ITV and Sky News, and wrote articles for The Mail on Sunday, The Sunday Times, Metro, Mother & Baby and many more. 

Monthly Bulletin

Our monthly bulletin is a neat mixture of data samples of our latest reports, Holly's opinions of anything investment sector and forward thinking on some common topics in our financial world. Read it for a sip of inspiration about your relationships with your products, colleagues and clients.

Stay updated

Sign up to the Boring Money
business bulletin

Get monthly snippets of research,
industry developments and consumer feedback.
If you change your mind, you can unsubscribe at any time.