Meet the Sustainable Savers

27 January;

Boring Money has today launched its latest ‘Money Tribe’ – Sustainable Savers. New content pages help readers to navigate the confusing maze that is this rapidly growing investment style, informing, sharing reader stories and pointing to recommended products by research houses, platforms and investment experts.

Research conducted with 2000 consumers revealed that:

  • 74% of advised investors would welcome a conversation with their adviser on ESG* investing.
  • 22% of fund investors report holding ESG funds today and plan to invest more.
  • 25% of fund investors do not hold ESG funds today but plan to invest in them over the next 12 months. 

For some this is more than just returns - 21% of fund investors would want to stop investing in tobacco companies even if it meant taking up to a 2% hit on returns

Holly Mackay, MD of Boring Money, comments,

We launched these pages in response to our reader demand. Last year we saw significant increased interest in how to use our savings to do well and to do good. People end up investing sustainably for multiple reasons – concerns for future generations, common-sense opinion that unsustainable investments are simply bad financial choices, or a desire to back tomorrow’s leaders. But today it’s very hard to wade through the jargon and work out how to put your money where your mouth is – we wanted to help and to provide clear, waffle-free insights and some actionable tips as well.

The pages include fund shortlists by theme, provided by global research house Morningstar, along with fund tips and recommended shortlist by investment platforms and experts. Thematic areas of focus include Climate Change, Excluding Sin Stocks and Strong Governance.

Visit Sustainable Savers at

*ESG – Environmental, Social and Governance

2020 Platform Performance

Trying to work out which investment providers have performed well after fees is no easy task.

We've tracked 19 accounts since the first week of January 2018, when we opened a ‘medium risk’ investment fund or portfolio with an initial investment of £500, at each platform.




For media enquires please contact:

Jamie Ovens, Boring Money

020 3871 2524


About Boring Money:


Boring Money is an independent research and content business which provides information, tips and Best Buys to consumers. The business conducts regular research with industry providers and consumers and looks at the developing DIY investment market from both the customer and provider perspective. Boring Money holds test accounts with over 25 providers and also holds regular focus groups and interviews with consumers to ensure regular input and feedback from the user perspective.

Founder Holly Mackay has worked in the investment industry for 20 years and is supported by a team of 10 researchers, analysts and marketing execs. Boring Money is not regulated to give personal financial advice, nor is it regulated by the industry watchdog.

Stay updated

Sign up to the Boring Money
business bulletin

Get monthly snippets of research,
industry developments and consumer feedback.
If you change your mind, you can unsubscribe at any time.