We combine qualitative & quantitative research techniques to cut through the noise and get to the heart of what customers want.

We’ve worked with a range of finance and investment houses to support the development and improvement of products and services. Delivering research-backed insights and objectives, our outputs are action-oriented, helping to create truly customer-focussed strategies.

We’ve been delighted to have worked with the Boring Money team for a number of years now. Their consumer insights, reports and support with various workshops we’ve held have been vital in bringing further breadth and perspective to our own understanding, ensuring that we as a business are focusing on the right things to support our customers, and giving us a valuable context to our competitor landscape.

Stuart Welch, Global Head of Personal Investing and Advisory,

Fidelity International.

We can help you to:

  • Refine your positioning strategies
  • Assess demand for new products
  • Reach new customer segments
  • Test new offerings
  • Launch new sites/apps
  • Improve your comms
  • Benchmark your products
  • Improve cut-through

Our bespoke offerings

Qualitative Research

Quantitative Research


Panels & Benchmarking

Focus Groups

Content Services 

Customer Value Tracker

Preparing for your next Assessment of Value?

In 2020, we've helped over 10 leading global and UK asset management brands to understand precisely what investors value - including how they define and measure 'Quality of Service' - and translated this into clear and meaningful recommendations. 

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