Case Study: Northern Trust Whitepaper

Going direct isn’t just a distribution play. It’s survival.

How will digital transformation and new technology disrupt fund manufacturing and distribution?

How will the changing face of the ‘direct-to-consumer’ market impact asset managers?

Should asset managers be reconsidering their approach to distributing funds directly to retail investors?

These are some of the questions Northern Trust wanted to explore in a newly published whitepaper: Going direct isn’t just a distribution play. It’s survival.

Supporting the project with research, analysis and consumer insights, Boring Money’s findings underpin the evidence case for the paper, and inform Northern Trust’s view that now is an opportune moment for asset managers to assess if they can capitalise on significant opportunities by reviewing their direct to consumer distribution strategy.

Northern Trust’s Head of Global Fund Services, International, Toby Glaysher says: “As improved technology reduces barriers to entry, and increasing demand makes the opportunities more appealing, this is a time for asset managers to reconsider their approach to distributing their funds directly to customers.

“That’s why, in this white paper, we’ve partnered with Boring Money to explore the changing face of the ‘direct-to-consumer’ market in the UK.”

Click here to access the whitepaper through Northern Trust.

Contact to discuss how Boring Money can support your business to develop research-led whitepapers, thought leadership projects and content.

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