The Boring Money Annual Conference will put consumers firmly in the spotlight and ask how we do a better job of engagement and communication. How should we be talking to customers?
Back for our third year, we've found the best speakers from both inside and outside of the industry to inform, provoke, teach and hell even delight. We’ve tackled the big topics. Value For Money. Risk. What DO people want to know. What DO they like. There will be CEOs, psychologists, futurologists, Mad Men, journalists and even a few disconcerted consumers!
Wednesday 26th September 2018, 08:30 – 17:00 BST
etc.venues County Hall
Riverside Building, Belvedere Road
London, SE1 7PB
£595 + VAT per person
£250 + VAT for start-ups
Contact Our Events Manager
We've gathered a selection of experts from major industry players, journalists, creatives, story tellers and disrupters. Our speakers include:
- Lucian Camp, Founder, Lucian Camp Consulting
- Paul Davies, Consulting Behavioural Psychologist
- Devin Friedman, Executive Creative Director, Wealthsimple
- Chris Hill, CEO, Hargreaves Lansdown
- Lucy Mangan, Journalist, Stylist Magazine and The Guardian
- Simon Rogerson, CEO of Octopus Investments and founder of Octopus Group
- Tom Savigar, Senior Partner, The Future Laboratory
- Ben Hookway, CEO, Relative Insight
- Tara Evans, Digital Consumer Editor, The Sun
- Mark Atherton, Investment Money Editor, The Times
- Chris Duncan, MD, Times Newspapers
- Magnus Wheatley, MD, Charles Stanley
- Andrew Storey, Client Development Director, EValue
- Sarah Ackland, Head of UK Funds, Architas
Section One: Opportunities and Change
|09:00—09:20||Introduction and welcome Holly Mackay, CEO, Boring Money|
|Holly will talk us through a market update covering both provider and consumer angles. What are consumers telling us? What are the opportunities? What does good look like?|
|09:20—09:50||Keynote: The Future Laboratory: Consumer trends “your future brought to life” Tom Savigar, Senior Partner, The Future Laboratory|
|Overarching technological, social, economic, political and environmental eventualities are shaping the brand landscape. What do they look like? And how does this affect you?|
|09:50—10:20||Deep dive interview with a market leader Chris Hill, CEO, Hargreaves Lansdown|
|Holly interviews Chris on his first two years at Hargreaves Lansdown—what he has learnt, the challenges he has faced and changes he has made. In his view how do they see their future consumer base developing and changing?|
|10:20—10:40||Hear from 2 of the newest robos in the UK Toby Triebel, CEO Europe, Wealthsimple Nikolai Hack, COO, Exo Investing|
|This section will tackle questions on growth potential, customer acquisition, the X Factor, suitability and customer learnings.|
Section Two: Talking to Consumers
|11.10—11:25||Trust, storytelling and fake news – the life of a media business in 2018 Chris Duncan, MD, Times Newspapers|
|Chris will discuss the changing role of the media. How has he tackled the growth of fake news, reader trust and the revenue pressures on traditional models.|
|11:25—11:45||The new role of the media owner Chris Duncan, MD, Times Newspapers Tara Evans, Digital Consumer Editor, The Sun Mark Atherton, Investment Money Editor, The Times|
|The News UK panel will discuss their relationship with readers and the issue of trust. What financial concerns do readers have and how do you keep 15 million people happy!?|
|11:45—12:10||The new role of data Ben Hookway, CEO, Relative Insight|
|Ben will talk about new ways to understand audiences through their language and social listening.|
|12:10—12:40||Why do women think the investment industry sucks? And what can we do about it? Lucy Mangan, Journalist, Stylist Magazine and The Guardian Janine Menasakanian, Head of Distribution Strategy—Personal Investing, LGIM Emilie Bellet, Founder, Vestpod|
Section Three: Delivering Value and Relevance to Customers
|13:40—14:15||What’s the formula to prove trust? A more academic view on creating the ‘secret sauce’ Herman Brodie, Founding Director of Prospecta Limited and author of The Trust Mandate: The behavioural science behind how asset managers REALLY win and keep clients|
|Herman discusses how trust is won – and what you can do to improve trust in your own business. In conjunction with Holly, he will dissect some industry communications and identify where trust starts to erode.|
|14:15—14:45||How can we assess and evaluate value for customers? Panel discussion Richard Romer-Lee, Managing Director, Square Mile Richard Butcher, Managing Director, PTL John Porteous, Retail Customer Solutions Director, Quilter|
|14:45—15:10||Fireside chat: Trust is the battleground of the future Simon Rogerson, CEO of Octopus Investments and founder of Octopus Group|
|Simon talks to Holly about why the financial services sector is broken, and why out-behaving and earning the trust of your customers is mission critical.|
Section Four: Tackling the Tricky Questions
|15:35—16:05||Showcase: Explaining Risk Holly Mackay, CEO, Boring Money Lucian Camp, Entire Workforce, Lucian Camp Consulting Paul Davies, Consulting Behavioural Psychologist|
|Armed with data and insights from The Times, Holly, Lucian and Paul will discuss how ‘real people’ think about risk and how we can change the dialogue.|
|16:05—16:30||Panel discussion: Can we implement any of these learnings? Magnus Wheatley, MD, Charles Stanley Andrew Storey, Client Development Director, EValue Sarah Ackland, Head of UK Funds, Architas|
|16:30—16:55||Designers’ corner—Making information engaging Roger Cayless, Creative Director and Partner, LEAP Creative Agency|
|At the end of the day, sit back, relax and hear how financial advertising and communications is changing, how it needs to change and how brands are using new tactics to engage with consumers.|
|16:55—17:00||Closing thoughts: Holly Mackay|
Why should you attend?
This day is all about engaging and talking to our customers.
Along with sessions on content, storytelling and a look to the consumer trends of the future, this day aims to inspire and inform anyone who need to make better content for their customers.
We’ll hear from CEOs on their plans and strategy in this area – how are they rising to the challenge.
We have picked a few key questions for deeper analysis
- Segmentation and talking to different audiences – we’ll look at the data and hear from journalists, bloggers and media outlets on how to cut through.
- Value for money is on the radar and we’ll learn from those who have been through this challenge, along with feedback on what it means to consumers.
- And we tackle the hardest of questions – risk. IN conjunction with The Times, we have researched customers and hand over the results to a psychologist, a wordsmith and a designer to see what they come up with.
Sessions will include:
- How to evidence and assess value for money for customers
- How to engage different audiences with a focus on affluent women
- How to tackle the thorny topic of risk with a consumer audience
- Senior industry interviews and insights
- New consumer research - what do consumers make of our products and services?
- Design and content ideas
What's been said about Boring Money conferences:
Good breadth of topics, bringing in experience and insight from outside the industry. Holly asked the questions we all wanted to hear and probed when she wasn't getting the answers!
Matt Palmer, Product Manager, Virgin Money
I found Boring Money's conference an engaging debate on the current issues the industry faces in trying to engage its clients. Holly always leads with intelligence, eloquence and enthusiasm, and the speakers and venue were high quality.
Ian Gorham, former CEO, Hargreaves Lansdown
10/10. The panel discussions were fantastic and very informative. Engaging, empowering and eye opening. Incredibly relatable content!