ESG Investing Report Launch
ESG is perhaps the hottest yet most poorly communicated topic in investment circles. As the industry gets stuck in the mud of definitions and complexity, the broader story is not being told well and retail channels report mixed and confused messages about interest and demand.
Boring Money has been researching demand, interest and planned actions from both consumers and advisers. A new report in September will feed back on what both advisers and consumers want, understand and do today when it comes to ESG-led investing.
- Understanding – ESG inputs versus ethical/sustainable outputs;
- Concerns – assumptions about impact on performance; research quality; how to pick demonstrable skill in this space
- Appetite – what do people want and which messages resonate?
- Behaviours and buying intentions – what do people do and search for today; what are future intentions - £s, style and adoption.
Our report explores how to capitalise on the call for ESG to shift from cultural to infrastructural. It includes a nationally representative survey of 4,000 UK adults; 100 in-depth interviews with target advisers; online surveys of 2,000 fund investors; consumer preferences between ESG, ethical, sustainable, thematic & impact investing; customer needs and attitudes towards ESG products; and brand recall for ESG funds and fund providers.