The Great British Sustainable Savers Census

Insights For Marketing & PR Companies

Our new census of 6,000 people provides unique insight into investor attitudes around sustainable investments. The report aims to inform platforms, asset managers, pension providers and banks about the sustainable interests, attitudes and plans of investors, pension holders and savers. It also includes detailed feedback from advisers on their plans to integrate sustainable investing and what challenges may arise for them.

Key stats at a glance


Understanding the trade-offs of that are at play in sustainable investing is important from a marketing perspective. Many investors are driven by environmental concerns but still assume this means a performance hit and will sacrifice sustainability for greater returns.

This report has been designed to help marketing and PR companies...

  • Design and communicate a sustainable investment approach and supporting educational programs
  • Get insights into the profile and priorities of different investor types and their attitude towards sustainable investing.

Price: £8,000 + VAT 

This cost includes:

  • Full report,
  • All underlying data,
  • Bespoke webinar for your firm to walk through the findings and take questions.


Our 6 consumer segments

Our consumer segmentation can be used to inform the design of marketing materials that appeal to the different investor priorities.



Example profile -

Moderate Greens, the biggest investment segment.

 They account for 37% of investors.

It’s a performance story for these 5.8 million investors but the environment is an important consideration, as is having a positive impact.

Fund names are vitally important but create the potential for misunderstandings

We asked …

Below is a list of different funds. Based on the names of the funds, please select what your expectations would be for what is included or excluded from each of them

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