The Great British Sustainable Savers Census

Insights For Pension Providers

Our new census of 6,000 people provides unique insight into investor attitudes around sustainable investments. The report aims to inform platforms, asset managers, pension providers and banks about the sustainable interests, attitudes and plans of investors, pension holders and savers. It also includes detailed feedback from advisers on their plans to integrate sustainable investing and what challenges may arise for them.

Key stats at a glance


The rise in workplace pension holding, as a result of auto enrolment, means that so many more people have the opportunity to make a difference through their investments. However, empowering pension savers to have more say over where their money is invested is a tough challenge, as although there has been an increase in pensions holding, engagement has not improved.

This report has been designed to help pension providers...

  • Establish interest levels and understand what they need to offer and communicate to employees interested in investing their workplace pension sustainably.
  • Increase their awareness and knowledge, which is currently the main barrier against investing pensions sustainably.

Price: £8,000 + VAT 

This cost includes:

  • Full report,
  • All underlying data,
  • Bespoke webinar for your firm to walk through the findings and take questions.


Our 6 consumer segments

Using our consumer segmentation, pension providers can drill down to the specific demographics of pension holders to understand where there is the greatest appetite and where there is the greatest challenge.



23% of workplace pension holders don’t know their money is invested

We asked …

Which of the following best describes how aware you are of where the money in your workplace pension is invested?.

Only 29% are aware they can move their money to a sustainable portfolio

We asked …

Your workplace pension is invested in a default fund or portfolio that meets the needs of most employees. Are you aware that you are able to request that your workplace pension provider invests your money in a sustainable portfolio?

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