Our Insights suite will give you an up to date health check on your current customer proposition


Actionable Insights

  • We cut through all the qualitative and quantitative data we have straight into the insights you need to know

Scoring & Analysis

  • We have customers reviews and experts analysis on both competitors benchmark and user journeys

Quarterly Deep Dive

  • We perform deep dive into a specific theme of interest

Ease Of Use

  • An easy-to-understand data-based visual story of both your customers and your competitors

Active Dashboard

  • Look at the data in any way you want it, to have a better understanding of what it tells you.

Seamless Sharing

  • Share your insights with your boss, your colleagues and other people in your organisation with a click of a button

Consumer Insights

What you get

  • D2C Market data and sizing – AUA, market share, investment trends.
  • Customer data & demographics – age, gender, attitudes, behaviours.
  • Exclusive insights – ethical and ESG, brand awareness.
  • Consumer reviews.

Journeys is the most comprehensive resource to keep you up-to-date with consumer behaviours and sentiment, with insights provided at both market level and individual provider level.

Market Insights

What you get

  • Access thousands of screenshots and videos of full user journeys across providers.
  • See scoring and analysis on each journey.
  • Receive regular reports on best practice, scoring and ranking and a deep dive into specific consumer journeys.

Up-to-date insights on how customers interact, engage and execute across the various stages of a provider’s investment proposition.
Journeys insights will encompass a user’s experience across the front end, post login and post-conversion experience.

UK investment market reports

At Boring Money we combine data and insights from product providers with stats and opinions from consumers and individual investors, to produce expert publications which are more than just a series of graphs.

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