Content hack – Planet Investment
In December last year we invited some journalists, an editor, a creative and a broadcaster to join us for a day to re-imagine the world of financial content.
We picked Risk, Pensions, Asset Allocation and Funds as our 4 key topics.
How do ‘normal people’ think about these topics. How can we better communicate the story? And what is it that they want to know?
We took all of the output and have created an exhibition to share some of the findings, which we hope will provoke, surprise and challenge.
Kindly supported by L&G, the exhibition will open in London on 21st February. Dame Helena Morrissey will formally open the event at 7.00pm. For those who can’t make it we’ll be sharing videos, images and content with you in February’s bulletin and via our Twitter account @boringmoney
Tickets are limited and it is by invite only. If you are trying to re-invent how you talk to customers then please contact us to see if we have any remaining tickets for what is sure to be a fun evening!
For a taster of what is to come, we hope you enjoy this section of the invitation!