Site Logo
Site Logo

Open positions: Head of Partnerships

26 April, 2022


Boring Money has been set up to help ‘normal people’ to make better choices with their savings, investments and pensions.

In Q1 this year we had 500,000 consumers on our site, using our Best Buy tables to find ISAs and pensions, or our Shortcut Quiz to help them find the right product or advice for them. We have recently added advice tables and an Adviser Directory, which help consumers to pick the right digital adviser or individual traditional adviser for their needs.

This year we will build and launch new community-based ‘Learn Paths’ – content and learning aimed at specific groups of consumers, starting with women in their 40s and 50s.

Our consumer website, webinars, quizzes and proprietary consumer panel all give us a unique view of what British savers and investors want, fear, understand and need. This always-on feedback loop is increasingly fuelling our research and insights business, as we work with the industry to help them with qualitative and quantitative research, as well as advisory and consultancy projects. We help the industry understand the voice of the customer, and so make better products, services and communications.

Using our unique consumer insights and working with advisers in the industry and in our newly formed Adviser Directory, we create a series of subscription products, research reports and bespoke projects which help our clients to create better products and services.

We work with asset managers, banks, building societies, investment platforms, robo advisers and wealth management firms.

We are backed by a number of HNW individuals and FTSE100 abrdn is a shareholder. We have a strong Board and non-executive directors, including Justine Roberts, CEO of Mumsnet.


After a recent successful fundraise last year, we have ambitious growth plans in 2022.

We will continue to boost our traffic and so become an influential source of help for the growing cohort of DIY investors and pension savers. Our ratings, awards and content offer increasingly compelling opportunities for the industry to get in front of consumers.

As we grow, and as more consumers tell us what they like, want and need, so our proprietary insights get more powerful. With our own customer panels, developing datasets and new CRM, we are well placed to offer the industry unique real-time customer insights and research.

Our newly created adviser pages and Adviser Directory bring the voice of advisers onto our site, helping readers with their questions and providing introductions between adviser and client. We are developing our Advice plans and increasing the adviser research we conduct to complement the consumer research we are best known for.

We work with a wide range of industry clients – fund managers, banks, platforms, robos and advice firms. With our subscription data products, published reports and bespoke research projects, we help providers to:

  • Size the market

  • Understand the competitor landscape

  • Track customer feedback and sentiment

  • Test new propositions

  • Test UX and customer journeys

  • Benchmark propositions

  • Understand changing sentiment

  • Do a deep dive on thematic projects such as sustainable investing, digital advice, engaging particular client segments and more


The Head of Partnerships will sit in our newly formed Commercial Team and spans both our B2C and B2B activity, with new business acquisition and account management responsibilities.

We are looking for someone who understands the retail investment and/or financial advice industry, and has experience pitching large-scale content projects to providers.

Your focus will be to build relationships with up to 20 major clients and to create compelling proposals for them, which bundle various services, from content marketing, sponsorship and research to better inform their products and marketing. Boring Money can provide a platform for brand promotion, customer acquisition, as well as supply consumer research and qualitative testing.

A key focus will be to secure significant sponsorship packages for our new digital Learn Paths and community-based content.

We have increasing consumer insights – qualitative and quantitative – and work with platforms, robos and advice firms to provide benchmarking, research, content and acquisition services to them. Our B2C site both informs our research but also provides a platform to talk to customers on.

We are looking for a Partnerships lead who will understand our clients’ business models and the key challenges they face. Identify how we can help. And in turn feedback to our research and marketing teams, with ideas and input to make our products better.


  • A minimum of 10 years’ of experience in a commercial role

  • Retail investment experience and knowledge

  • Strong sales skills, with experience of consultative selling rather than a pre-determined product push

  • Demonstrable relationships with senior financial executives at large companies who trust your ability to present them with opportunities that add immediate value to their organizations.

  • The right presentation skills to articulate a value proposition to a broad range of people at all levels

  • Ability to learn and absorb new products quickly and rapidly adapt to changing business and customer demands

  • Someone very adept at juggling multiple balls and working in a fluid, entrepreneurial environment


  • Contribute substantial revenues to the P&L with agreed quarterly targets

  • Lead the commercial team and weekly revenue meeting

  • Own our relationships with major banks, asset managers, platform providers and fintechs

  • Develop strong relationships with people in these firms – trusted relationships which are productive for both sides

  • Identify new opportunities and developing needs

  • Work with the research team to shape and develop our products in response to client feedback

  • Work with our marketing team to make sure our site is supporting the revenue opportunities

  • Keep our clients happy


  • Competitive salary commensurate with experience

  • Bonus based on key targets and the broader 3-year Plan

  • Flexible working – circa 3 days in the office or out with clients

  • Pension plan

  • Employee assistance program

  • 4 Freedom Fridays every year – early finish to start the weekend sooner

  • Modern office space by Bond St tube

  • Regular team socials

  • 25 days’ holiday per year

To apply for this role, please send your CV and cover letter to