Online Investor Update
Quarterly data and insights into both the industry and customer views
Get comprehensive, up to date market and consumer data straight to your desktop with our new Online Investor Update.
Build a picture of the investment space with regularly updated demographic, behavioural and attitudinal insights from thousands of UK savers and investors. Comprising raw data from Boring Money surveys, the Boring Money website and intelligence gathered directly from investment providers, it provides an all-encompassing lens on the current state of play in the UK online investment market.
- Ideal for building product development and marketing plans
- Market size and competitor numbers
- Data that you can slice and dice yourself
- Nationally representative data samples, regularly updated
Market Data

- AUA & market share
- Customer growth
- Customer demographics
- Investment flows
- Account splits
Provider Benchmarking

- Investment Journeys & solutions
- Mobile App Features
- Accounts Offered:
- Robo Propositions
- Customer ratings & NPS
Understand your customers

- Consumer Profiles & segmentation
- Consumer Employment & Relationship Status
- Consumer Income Demographics
- Parenthood & Home Ownership
- Product & Provider preferences
- Consumer attitudes to investing
- Confidence across a range of investment topics and actions
- Ethical investing interest, considerations, and preferences
- Brand Awareness & Usage