What are you investing for?

Money affects all of us, so we’ve all received communications from Planet Investment. Unfathomable messages from fund managers offering twelve different asset classes we can choose; confusing credit card offers with terms and conditions eight pages long; scary pension statements which make risk seem like something we’d be insane to consider. We’ve all looked at communications from the financial industry, stuff that affects our lives and our money, and wondered what it really says. Why does it have to be so complicated?

People invest to make their hopes and dreams a reality. 

For their families. For their plans. And this is both motivating and interesting. It’s easy to focus on the financial products and lose sight of this. 

This artwork was interactive. We asked visitors to Planet Investment to write down what they were investing for. Here are some of the answers. 

So what happens next? That’s up to the compliance, legal, marketing and investing divisions of the companies managing the nation’s money. The call is out – let’s make sure they hear it!

For more clear, no-nonsense guides to all things financial, as well as the companies we recommend for the best-performing and most user-friendly pensions, ISAs, Stocks and Shares ISAs, robo advisers and more, visit our Money Tribes and our Best Buys pages. 

With enormous thanks to Legal and General Investment Management for their support and interest in the Planet Investment project. Thanks also to Sandra Peat and Rebecca Rhodes from We Are Superhuman, Ali Hanan from Creative Equals, Annabel Rivkin and Emilie McMeekan from the Midult, Lucy Dunn from the Pool and Kate Thornton from TBSeen.

Curious about what the rest of Planet Investment landscape looked like? Explore below. 

Planet Investment-the genesis   Investing is everyday   Are words the right tools?   Who is managing my money?   Harnessing the power of community