Harnessing the Power of Community
Money affects all of us, so we’ve all received communications from Planet Investment. Unfathomable messages from fund managers offering twelve different asset classes we can choose; confusing credit card offers with terms and conditions eight pages long; scary pension statements which make risk seem like something we’d be insane to consider. We’ve all looked at communications from the financial industry, stuff that affects our lives and our money, and wondered what it really says. Why does it have to be so complicated?
Investing is a solitary pursuit. It can feel alien. Isolating. Dangerous. Yet, the support people give each other when they share a common goal is incredibly powerful.
We wanted to highlight different industries and categories that have humanised their experience by building community into their offers, making it more enjoyable and engaging. While community has been a part of society forever, the digital age has made its integration into products and services easier.
Community can be a powerful way to encourage positive change and help us to achieve our goals. What can the financial services industry learn from companies like Weight Watchers? Or, what would a book club for investors feel like? How could we set common goals and share the milestones of the investment journey?
So what happens next? That’s up to the compliance, legal, marketing and investing divisions of the companies managing the nation’s money. The call is out – let’s make sure they hear it!
For more clear, no-nonsense guides to all things financial, as well as the companies we recommend for the best-performing and most user-friendly pensions, ISAs, Stocks and Shares ISAs, robo advisers and more, visit our Money Tribes and our Best Buys pages.
With enormous thanks to Legal and General Investment Management for their support and interest in the Planet Investment project. Thanks also to Sandra Peat and Rebecca Rhodes from We Are Superhuman, Ali Hanan from Creative Equals, Annabel Rivkin and Emilie McMeekan from the Midult, Lucy Dunn from the Pool and Kate Thornton from TBSeen.