DIY Investment in 2021 – insights and data for business planning

Are you finalising plans, strategy and budgets for 2021? If so, this report has been designed for you! Containing data from over 25 providers, and using insights from quantitative research with over 4,500 investors, this report is an essential tool to size, understand and segment your target audience. 

This report has been designed to inform: 

  • Investor sentiment
  • Market Opportunity and Size
  • A special focus on potential growth areas for 2021 – cash savers and disengaged investors

The DIY Investment in 2021 report includes data from over 25 key providers today and provides an overview of investor behaviour and sentiment throughout 2020, and details key actions for targeting in 2021. 

Key take-outs include:

  • £AUA today and 3 year forecasts
  • Customer numbers today and 3 year forecasts
  • Deep dive analysis of cash savers and less engaged investors today
  • Analysis of the changes – past and future - we will see as a result of Covid 


Price: £4,950 + VAT 

This cost includes:

  • Full insight deck
  • All underlying data,




Insights include

  • Impact of Covid-19 on investor thinking, their future plans and what this means for investment providers going forward.
  • Size of the market opportunity
  • Proportion of UK investors remaining in cash
  • Scope of key target markets
  • Perceived investor barriers to entry
  • Areas of investor interest
  • Key market developments in the D2C investing space
  • Insight on major players
  • Our forecasts for 2021 and beyond


Research sources

  • Nationally representative online survey of 6,520 UK adults
  • 4,500 fund investors surveyed over 2020 – to establish existing ownership levels, intentions for investing in sustainable and ethical funds and brand consideration
  • Over 2,800 consumer reviews and detailed ratings from platforms


Building on a year of leading research

Stay updated

Sign up to the Boring Money
business bulletin

Get monthly snippets of research,
industry developments and consumer feedback.
If you change your mind, you can unsubscribe at any time.