Customer Panels & Quarterly Benchmarking

Do you want to check in with your customers on a regular basis? Ask for their feedback on new developments or see how your latest communications campaigns have landed?

Boring Money works with businesses to provide a regular customer temperature check – either as part of ongoing ‘Know Your Customer’ activities, or more specific product and marketing health checks.

We can test customer needs and solutions, or simply provide a steer on customer sentiment. We can also provide an avenue for two-way feedback.

The Boring Money Way

We can work with you to:

  • Build a panel of customers open to regular contact
  • Conduct qualitative research on a quarterly basis (or as required)
  • Help define topics for testing
  • Conduct interviews by phone or face to face – either individually or in group sessions
  • Provide viewing facilities, if required
  • Test new ideas
  • Monitor the reception to ongoing customer relationship activities
  • Provide you with insights and reporting outputs, as required