Customer Panels & Quarterly Benchmarking
Do you want to check in with your customers on a regular basis? Ask for their feedback on new developments or see how your latest communications campaigns have landed?
Boring Money works with businesses to provide a regular customer temperature check – either as part of ongoing ‘Know Your Customer’ activities, or more specific product and marketing health checks.
We can test customer needs and solutions, or simply provide a steer on customer sentiment. We can also provide an avenue for two-way feedback.
The Boring Money Way
We can work with you to:
- Build a panel of customers open to regular contact
- Conduct qualitative research on a quarterly basis (or as required)
- Help define topics for testing
- Conduct interviews by phone or face to face – either individually or in group sessions
- Provide viewing facilities, if required
- Test new ideas
- Monitor the reception to ongoing customer relationship activities
- Provide you with insights and reporting outputs, as required
