Consumer Research Syndicate Introducing
Women aged 40-59 who likely have savings but have yet to try investing
- There are 8.8 million Wary Women in the UK. 75% of them have children.
- Conceptually, investing meets a clear emotional need: providing security where they see uncertainty. Wary Women largely know what investing is but lack the confidence to start. Why?
- Only 15% of Wary Women are very confident in opening an investment account
- Only 25% invest
*ONS (2016) Overview of the UK population states 8.8m females aged 40-59. Based on UK total adult population of 50.9m