Consumer Research Syndicate Introducing

Giving Grandparents

Aged 55-64, focused on retirement and passing on wealth


  • They are relatively confident with financial products but when it comes to pensions, still need professional help
  • Nearly half (46%) don’t know what they should be doing with the money they have
  • Very risk averse; greatest fear is 'doing something stupid' with their pot
  • Retirement is a positive concept and the traditional ‘Saga’ image is considered quite dated

*ONS (2016) Overview of the UK population states 11.5m people aged 55-7