Consumer Research Syndicate Introducing

 Rebellious Renters

Aged between 25-34 and do not own their own home.
Some want to, some don't - all need to stretch their money 

Highlights 

  • The Millennial tribe. Homeownership amongst 25-34 year olds is historically low at just 1 in 3
  • Priorities are saving for a house deposit and clearing debt
  • They feel investing is going to be ‘complicated’ and ‘for other people, not me’
  • The biggest barrier to investing is a lack of knowledge and support (52%), traditional advisers is largely rejected. About a third will inherit over £50,000 in the next 20 years.

*ONS (2016) Overview of the UK population states 8.8m people aged 25-34; 8.8m minus 36% = 5.6m
**ONS (2016) Overview of the UK population states 8.8m people aged 25-34; 36% of 8.8m = 3.2m