Benchmark digital journeys, gain customer insight and track how you're doing in the eyes of your customers. 


Quarterly Investor Insights

Each quarter we survey over 1,500 investors, analysing both market and brand level insights. The Investor Tracker has been designed to help firms keep up-to-date with the latest in investor behaviours, sentiment and intentions

What you get

  • Ownership – products and wrappers.
  • Sentiment – confidence and forecasts.
  • Intentions – buying/selling plans.
  • Brand – awareness and sentiment.
  • Value – Quality of Service ratings.

All data can be segmented by age, gender and household income.

Price: Each quarterly report costs £4,000 as part of an annual subscription.


What you get

  • Insights into investment product ownership and investing habits for UK adults.
  • Ongoing Analyst Access.
  • Quarterly market update pack.
  • Short insight pieces into specific topics. E.g. ESG.
  • Direct customer insights provided by reviewers on


Our Data

We can answer a variety of client queries surrounding behaviour, sentiment & trends. Our new service combines Boring Money’s pool of data on consumers, detailing information of competitors and expert analysis into on-demand insight with regular push updates.

Get in touch for details on cost.

Consumer Insights

Our Data Portal is the most comprehensive resource to keep you up-to-date with consumer behaviours and sentiment, with insights provided at both market level and individual provider level.

What you get

  • D2C Market data and sizing – AUA, market share, investment trends.
  • Customer data & demographics – age, gender, attitudes, behaviours.
  • Exclusive insights – ethical and ESG, brand awareness.
  • Consumer reviews.

Price: £15,000 + VAT p.a.


UK investment market reports

At Boring Money we combine data and insights from product providers with stats and opinions from consumers and individual investors, to produce expert publications which are more than just a series of graphs.

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