Benchmark digital journeys, gain customer insight and track how you're doing in the eyes of your customers. 


Quarterly Investor Insights

Each quarter we survey over 1,500 investors, analysing both market and brand level insights. The Investor Tracker has been designed to help firms keep up-to-date with the latest in investor behaviours, sentiment and intentions

What you get

  • Ownership – products and wrappers
  • Sentiment – confidence and forecasts
  • Intentions – buying/selling plans
  • Brand – awareness and sentiment
  • Value – Quality of Service ratings

All data can be segmented by age, gender and household income.

Price: Each quarterly report costs £4,000 as part of an annual subscription.


What you get

  • Access thousands of screenshots and videos of full user journeys across providers.
  • See scoring and analysis on each journey.
  • Receive regular reports on best practice, scoring and ranking and a deep dive into specific consumer journeys.

Price: £15,000 + VAT p.a.


Market Insights

Up-to-date insights on how customers interact, engage and execute across the various stages of a provider’s investment proposition. Journeys insights will encompass a user’s experience across the front end, post login and post-conversion experience.

Consumer Insights

Our Data Portal is the most comprehensive resource to keep you up-to-date with consumer behaviours and sentiment, with insights provided at both market level and individual provider level.

What you get

  • D2C Market data and sizing – AUA, market share, investment trends.
  • Customer data & demographics – age, gender, attitudes, behaviours.
  • Exclusive insights – ethical and ESG, brand awareness.
  • Consumer reviews.

Price: £15,000 + VAT p.a.


UK investment market reports

At Boring Money we combine data and insights from product providers with stats and opinions from consumers and individual investors, to produce expert publications which are more than just a series of graphs.

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