Quarterly data and insights into both the industry and customer views. Get comprehensive, up to date market and consumer data straight to your desktop with our new Data Portal. Build a picture of the investment space with regularly updated demographic, behavioural and attitudinal insights from thousands of UK savers and investors.

Price: £15,000 + VAT p.a.

  • Ideal for building product development and marketing plans.
  • Market size and competitor numbers.
  • Data that you can slice and dice yourself.
  • Nationally representative data samples, regularly updated.

Comprising raw data from Boring Money surveys, the Boring Money website and intelligence gathered directly from investment providers, it provides an all-encompassing lens on the current state of play in the UK online investment market.

Watch our free taster insights:

Provider Benchmarking


  • Investment Journeys & solutions
  • Mobile App Features
  • Accounts Offered
  • Robo Propositions
  • Customer ratings & NPS



Market Data 


  • AUA & market share
  • Customer growth
  • Customer demographics
  • Investment flows
  • Account splits

Understand your customers

  • Consumer Profiles & segmentation
  • Consumer Employment & Relationship Status
  • Consumer Income Demographics
  • Parenthood & Home Ownership
  • Product & Provider preferences
  • Consumer attitudes to investing
  • Confidence across a range of investment topics and actions
  • Ethical investing interest, considerations, and preferences
  • Brand Awareness & Usage

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