Meet the team, read our articles and check out the Bulletin

We're better known for our consumer website and commentary in the press. But behind the scenes there's a (small) army of data bods, market researchers and content producers all working to share our customer insights with an industry that struggles to really understand the end customer. Read on to meet the team. 

Holly Mackay - Founder & CEO

Holly has worked in finance since 1999. She is a financial expert, a commentator on investment markets and the founder and MD of Boring Money. She passionately believes that we can explain things better, and that investments shouldn’t just be for “The Old Boys”.

Holly is a regular speaker at conferences and is also a seasoned hand at chairing events and hosting panel discussions. She's often asked to engage with the boards of major financial brands who are looking for advice on how to create better products and understand their customer.

Contact Holly

Carmel Dickinson 

Head of Sales & Industry Relations

Carmel has worked in advertising and marketing for 11 years. After 5 years at Money Marketing she joined Holly at The Platforum as Head of Commercial. From here she went to News UK to commercially run The Times and Sunday Times financial sections (winning Sales Person of the Year 2015) followed by a brief stint at Guardian Labs. But she was wooed back to join Holly again at Boring Money in Jan 2016 to spread of the word of Boring Money to the financial industry and how they can work with us through content marketing, events and research.

Emma Wakeham

Events & Office Manager

Emma has worked all over the world across many industries, delivering systems, processes and products to make everyone’s lives a little easier! Emma joined Boring Money in June 2017 as Office Manager as well as Holly’s PA, with the aim to keep everyone on their boring toes and make sure Boring Money deliver everything we have promised and more. As our events portfolio has grown, Emma has taken on event and delegate management. 

Richard Bradley

Head of Data

Richard started out at Holly’s previous business, The Platforum, in 2011, where he looked at how advisers and consumers deal with investments. Following that, he spent 18 months conducting financial services market research at international media agency Fundamental Media, before joining Boring Money in January 2017. With a penchant for numbers, he spends most of his time analysing what investment providers are up to and keeping tabs on what they cost.

Alex Jones

Head of Market Research

Alex started adult life up t’North as an economic and social researcher before moving South and into commercial market research. He has undertaken consumer-focused quantitative and qualitative projects for some of the world’s leading finance, communications and technology brands – from global tracking studies to consumer ethnography and has had articles published by the Market Research Society.

Michael Akinwotu

Research and Data Associate

Michael graduated from university with a degree in Economics before moving into strategy consulting. He has experience working with multinational organisations across several sectors, providing research and insights to drive growth. Michael joined Boring Money in December 2017 and works with our research and data team.

Ian Hall

Head of Digital Marketing

Ian has spent the last 10 years working in digital marketing in a variety of sectors from travel to education and in the last few years, financial services. He plans and executes our marketing campaigns and can often be found geeking out inside Google Analytics.

Mikhail Ismail

Marketing Associate

Mikhail started out as an investment analyst before crossing over to marketing and communications for asset managers and investment solutions providers. During his post grad he worked as a project manager for start ups in media production before returning to financial services. He joined Boring Money in September 2017 and oversees content marketing production, comms, and web content.

Nikki Williamson

Head of Operations, Product, and Projects

Nikki joined Boring Money in August this year after a stint leading international research projects, and before that working in investment operations for longer than she cares to disclose. She studied Maths and Philosophy so knows how to identify a good question or a logical pathway, but claims not to be a total geek on account of her interest in spicy foods and rocking out.

The Boring Money Bulletin - July Issue

Holly`s Views on Fintech

Our first Fin-k Tank showcased data (critical), Open Banking (game changing), blockchain (longer-term anarchic dismantling of our processes), crypto (yikes, ‘nuff said), A.I. (cheaper, smarter advice for the mass market), copy trading (beware overly optimistic assumptions of consumer interest), robo advice (Mark 2 not Mark 1 online decision trees) Read more...

If you like this...

Despite regulatory angst about the definition and scope of advice, the fact remains that most people just want someone to give them a steer. Finance cannot remain immune from the world of likes, shares and people like you. We’ve added a new feature to our Best Buys tables. "If you like this, you might also like these". Who have we clubbed together and why  Read more...

Turn and face the strange

At our recent fintech event, the FCA highlighted asset managers as notable by their exception from the innovation parade. As we were also told (by someone else!) that “within 5 years the application of new technologies today will look like lipstick on a pig.” How do we balance a desire for order with the drive for change? Read more


At the beginning of the month we hosted our first ever Consumer Investment Awards evening, held in partnership with The Telegraph. This was not your standard peer to peer award ceremony with endless categories. Over 4,000 customers told us who delivered the goods in the categories that mattered the most to them. Want to see who won?? Read more 


Boring Money Press Releases

Our work unearths many facts on how customers interact with money and investment products.

Whether it's the findings from a 6,000 person survey, our own desk-based research or our consumer interviews and focus groups, we quite often have an opinion (and some data) to share. 



In the Press

We are often asked for our opinion and make regular contributions to articles and news programmes.

In 2017 Boring Money appeared on the BBC, ITV and Sky News, and wrote articles for The Mail on Sunday, The Sunday Times, Metro, Mother & Baby and many more.