Customer Satisfaction & Brand Trackers

A large asset manager tasked Boring Money with testing their new brand amongst non-customers.

The client wanted to test reactions to the re-brand, as well as review potential marketing materials and content to gauge reaction and understanding.

50 qualitative interviews (25 interviews with investors; 25 interviews with advisers).

Interview dates and times were flexible around participants, to allow a diverse range of participants to take part.

We revealed stimulus over screen-share and used protectional techniques to gauge reaction to the re-brand and marketing content.

The outcome of this research helped the client to develop their thinking and decision making regarding their re-brand and marketing plan – with both investor and adviser audiences in mind.

Responses to questions such as ‘If [the brand] was a person, what would they look like’, helped stakeholders to understand how their re-brand would change brand associations.