2021 Sustainable Investing Report
Pushing on an open door?
We’ve been tracking consumer attitudes to sustainable investing since 2018, measuring the growing appetite among retail investors and pension holders for their investments to consider factors beyond just performance.
Boring Money 2021 Advice Report - Catering For Customer Needs
Are you charged with helping consumers to make better decisions about investments or pensions? Whether that’s content, best buy lists, coaching, online risk profiling or the Full Monty? If so, Boring Money’s new Advice Report is essential reading to help articulate, validate, size and implement your plans.
Online Investing 2021 - two sides to every story
Online Investing is Boring Money’s flagship annual report on the D2C investing market, providing commentary on market changes, consumer attitudes, the competitive landscape, and trends.
Launch Webinar February 24th
Track and monitor investor behaviour, sentiment & trends
Each quarter we survey over 1,500 investors, analysing both market and brand level insights. The Investor Tracker has been designed to help firms keep up-to-date with the latest in investor behaviours, sentiment and intentions.
Assessment of Value – How Boring Money Can Help You
In 2020, we've helped over 10 leading global and UK asset management brands to understand precisely what investors value - including how they define and measure 'Quality of Service' - and translated this into clear and meaningful recommendations.
Featured News & Reports
Our latest research & press activity
2021 Sustainable Investing Report
- 5500 Consumers
- 200+ Advisers
- Qualitative Consumer Interviews
Click here to learn more.
In an industry that typically struggles to communicate in consumer-friendly language, firms that get content right have a significant competitive advantage.
Click here to read more.
A new paper from Northern Trust
on the UK investor market, backed by evidence from Boring Money. What is the opportunity for asset managers to distribute funds directly to consumers?
35% of quiz takers look at traditional advice and over 40% of the audience has over £150,000 investible assets...
Click here to take a look at our new Advice Site
Videos & Content
Regularly updated industry stats & competitor insights
Access the secure site customer journeys of 20+ investment and pension providers in the UK – from risk profiling to payment to reporting.
Build a picture of the investment space with regularly updated demographic, behavioural and attitudinal insights from thousands of UK savers and investors.
Each quarter we survey over 1,500 investors, to keep you up-to-date with the latest in investor behaviour and sentiment, analysing market and brand level insights.
Some of our clients
We’ve been delighted to have worked with the Boring Money team for a number of years now. Their consumer insights, reports and support with various workshops we’ve held have been vital in bringing further breadth and perspective to our own understanding, ensuring that we as a business are focusing on the right things to support our customers, and giving us a valuable context to our competitor landscape.
Stuart Welch, Global Head of Personal Investing and Advisory,
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