Online Investing 2021 - two sides to every story

Online Investing is Boring Money’s flagship annual report on the D2C investing market, providing commentary on market changes, consumer attitudes, the competitive landscape, and trends.

Launch Webinar February 24th 

Find out more

DIY Investments in 2021 - insights and data for business planning

In our final report for 2020, Boring Money aims to equip investment providers with essential consumer insight to help inform strategy and execution plans in 2021

 

Find out more

A new census on sustainable investing

Explore what providers can do to capitalise on this growing trend and how best to meet client needs in terms of advice, products, and communications.

Take a look inside

Track and monitor investor behaviour, sentiment & trends

Each quarter we survey over 1,500 investors, analysing both market and brand level insights. The Investor Tracker has been designed to help firms keep up-to-date with the latest in investor behaviours, sentiment and intentions.

Discover more

Assessment of Value – How Boring Money Can Help You

In 2020, we've helped over 10 leading global and UK asset management brands to understand precisely what investors value - including how they define and measure 'Quality of Service' - and translated this into clear and meaningful recommendations.

View updated report

Featured News & Reports

Our latest research & press activity

ONLINE INVESTING REPORT 2021
Launch Webinar 24th February

Holly Mackay will be giving an introduction to the new report and announcing the results of our 2021 Best Buys

FIND OUT MORE

DIY INVESTMENT IN 2021
Insights and data for business planning

In our final report for 2020, Boring Money aims to equip investment providers with essential consumer insight to help inform strategy and execution plans in 2021

FIND OUT MORE

LATEST PRESS RELEASE
Vanguard advice launch 'genuinely disruptive'

Commentary from Holly Mackay on Vanguard's new addition to the advice world. 

Read in full

ASSESSMENTS OF VALUE
A comprehensive report on 2020 Best Practice

Created to help asset managers produce, review and improve their Value Assessment statements.

TAKE A LOOK

INVESTMENT SCAMS
Clone scams increased 29% after lockdown began.

NCA: estimates that £78 million was lost by victims in 2020 alone.  

TAKE A LOOK

CHANGING ESG AWARENESS
Sustainable funds doubled in 2020.

We look at 4 shortfalls where the industry is playing catchup with changing customer demand

TAKE A LOOK

YOUNG INVESTORS
Investment industry response to FCA’s warning

FCA: Younger Investors are likely to be drawn to mobile-first investment platforms and use social media for tips.

TAKE A LOOK

NS&I GREEN BONDS
Confirmed launch of new Green Bonds

Will NS&I Green Bonds help or hinder the growth of ESG?

TAKE A LOOK

Videos & Content

Recent market updates & client work

Subscription Services 

Regularly updated industry stats & competitor insights


 
Access the secure site customer journeys of 20+ investment and pension providers in the UK – from risk profiling to payment to reporting.


Journeys

 
Build a picture of the investment space with regularly updated demographic, behavioural and attitudinal insights from thousands of UK savers and investors.


Data Portal

 
Each quarter we survey over 1,500 investors, to keep you up-to-date with the latest in investor behaviour and sentiment, analysing market and brand level insights.


Investor Tracker

Some of our clients

We’ve been delighted to have worked with the Boring Money team for a number of years now. Their consumer insights, reports and support with various workshops we’ve held have been vital in bringing further breadth and perspective to our own understanding, ensuring that we as a business are focusing on the right things to support our customers, and giving us a valuable context to our competitor landscape.

 

Stuart Welch, Global Head of Personal Investing and Advisory,

Fidelity International.

Trustpilot rating
Trustpilot Stars

Trustpilot Logo

See what our readers have to say about us on Trustpilot.
We're not perfect! But we do think this shows that people
like how we write and position content.

See what they say

Stay updated

Sign up to the Boring Money
business bulletin

Get monthly snippets of research,
industry developments and consumer feedback.
If you change your mind, you can unsubscribe at any time.