Boring Money is helping advice firms, platforms, and asset managers to plan and create better customer outcomes.
With over 5 years’ experience in understanding and tabling the customer voice, we can help with data and insights on both consumers in general and your more specific customer base.
Need help responding to the new Consumer Duty?
Here's 4 ways we can support:
1. Test and refine your client communications with your target market
We are working with several clients to test that their communications support good outcomes. Consumer duty requires firms to test their communications with customers, in order to ensure that consumers are able to: find information, comprehend the information, and that the information provided supports them to make good decisions that inform the right action for their investment objectives.
2. Define value with independent input
We have 3 years’ experience in supporting asset managers to define and measure value. In response to Consumer Duty, we are in the process of creating value frameworks for asset managers, platforms and advice firms, in order to support firms to build out there value proposition. Centred around the voice of the customer.
3. Measure the value provide to clients and benchmark this against competitors
Our tracker products help you to understand and measure the value you provide to clients and benchmark this against competitors, to provide independent metrics and input into your frameworks.
If you're a Platform Platform Investor Tracker
If you're an Asset Manager Fund Investor Tracker
If you're an Advice Firm Advised Investor Tracker
4. Identify your target market, understand their needs, characteristics and objectives of your target market
We have 5 years’+ of consumer / investor data and can map our quantitative data and qualitative insights to your selected customer segments, providing quick, reliable input into documenting and understanding your target market.
Document Testing to Support Consumer Duty
In light of the new Consumer Duty, many firms are preparing to test key client communications to understand how well they are doing and to identify wholesale changes and enhancements to make.
At Boring Money, we can help you testing client documents. Our qualitative research team have been testing documents with consumers for over 5 years and are supporting a number of platforms and asset managers with ongoing projects to test client documents.
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