1.2 million older advised clients say their child will not stay with the current advice relationship when they inherit
Boring Money research exposes critical intergenerational loyalty gap as 4 in 5 older clients lack confidence in adviser succession planning
By Boring Money
18 Sep, 2025
New data from Boring Money shows that just 1 in 5 of advised clients aged 65 and above feel confident that their children will remain with their current financial advice relationship when they inherit family wealth.
Boring Money’s latest report, Advised Investors – Acquisition and Retention, examines the future growth in the advice market, digging into both acquisition and retention, looking at key drivers including advised client satisfaction, intergenerational transfer and the potential impact of Targeted Support.
Older advised clients are significantly less confident about their children’s loyalty to existing advisers.
26% of older advised clients are confident that their children will not stay with the current advice relationship
Holly Mackay, CEO of Boring Money, comments:
“Capacity issues mean that acquisition concerns are typically less common than retention worries. Our research shows that firms cannot afford to be complacent about the threat of intergenerational transfers. Over one million advised clients over the age of 65 think that their children will not stay with the current advice relationship.
“A more immediate threat is also client satisfaction. Although the majority of advised clients remain satisfied, more than 1 in 10 are lukewarm at best. The most dissatisfied advice clients are typically older and have been with their adviser for a shorter period of time.”
6% of clients who have been with their adviser for 5 years or less are dissatisfied
5% of all advised clients are actively considering moving to a different adviser
The report also identifies 720,000 current advised clients who rate themselves as only ‘fairly satisfied’ or ‘dissatisfied’, adding further pressure to retention strategies.
Getting the right level of information in the ‘way I want to receive’ it is the major contributing factor amongst those who report very high levels of satisfaction.
The Advised Investors – Acquisition and Retention report is designed to support advice firms, consolidators, and investors with actionable insights and data to inform strategic planning through 2026 and beyond.
