Boring Money Best Buy Awards 2025

It's that time of year again. The Boring Money 2025 Best Buys are approaching.

Is your brand in the running for one of our annual awards? Will you stand before the UK consumer as one of the proud holders of the Boring Money seal of approval?

To commemorate the event, we are hosting a live industry webinar on Wednesday 12 February at 9am to announce the winners.

About the Boring Money Best Buy Awards

Now in their seventh year, the Boring Money Best Buy Awards are increasingly used by the UK investment consumer, who are seek our impartial perspective, our deep dives into technical information and the voice of the fellow customer to inform their choices. We have had millions of visitors to our site, using our Best Buys Awards and opinion to support their consumer decision making. They continue be one of the most critical factors toward building trust, validating your brand and marketing efforts.

This year, over a dozen different providers have been shortlisted by Boring Money's team of research analysts, across multiple consumer categories. These awards include the coveted Boring Money Best Buys for ISA and Pension. We will also be naming supplementary “Best for” award categories, which encompass:

• Best For Beginners

• Best for Customer Service

• Best For Share Traders

• Best for Beginners

• Best App

• Best for Investment Enthusiasts and more

Our rigorous testing is based on a combination of over 18,000 customer reviews posted on the Boring Money website; our analysis of costs and charges; monitoring of customer service, chat and call center response times; and our independent view on the best features and functionality available to retail investors.

This year there are a total of 14 "Best Buy" and "Best For" categories.

How do we use the Boring Money Best Buy Awards?

Boring Money will begin a cross channel consumer communication campaign from Friday 14 February, beginning with an announcement in Holly’s Blog. This campaign will encompass consumer press, a multitude of channel marketing executions across web, email, and social media. These campaigns will run till the end of tax year and throughout April 2024, supporting firms through ISA Season.

We will be in touch with information about licensing the Best Buys logos, idents and graphics for publication across your website, advertising, social media, mailers and other collateral.