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Boring Money has announced its 2026 Best Buys after an extensive review of over 40 leading DIY ISAs and pensions.

By Boring Money

29 Jan, 2026

Seven providers won the Best Buy ISA category, and seven providers won the Best Buy Pension category.

Hargreaves Lansdown and JP Morgan Personal Investing have won across all four major categories: Best Buy ISA, Pension, Lifetime ISA and Junior ISA.

Holly Mackay, CEO of Boring Money, comments,

- “The team spent over three months diving into over 40 test accounts assessing pricing, customer service, apps, information, ease of use, customer communications and more. We also now benefit from over 27,000 customer reviews of all major platform brands to inform our thinking with broader user feedback.”

Other notable categories include the Best for Beginners category, which places more emphasis on the guidance and support offered to less confident investors with typically smaller portfolios.

The winners for Best for Beginners 2026 are:

  • Bestinvest

  • AJ Bell Dodl

  • JP Morgan Personal Investing

  • Moneybox

  • Monzo

  • PensionBee

  • Quilter Invest

  • Vanguard

Mackay comments,

- “With increased focus from both the Government and the FCA on getting more cash savers to invest for the first time, we wanted to call out those providers which really help beginners with smaller pots to take that first step. Our 2026 winners offer a range of different help from coaching to simple digital journeys at a decent price point for smaller portfolios.”

Another notable category for 2026 was the Best for Ready-Made Portfolios, which was won by:

  • AJ Bell

  • JP Morgan Personal Investing

  • Vanguard

  • Moneybox

  • Moneyfarm

The full list of winners can be viewed on boringmoney.co.uk.

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