Financial sentiment has hit new lows not seen even during the pandemic

Net financial sentiment has fallen to -40, down from -17 in January 2022. 50% of people believe their personal financial situation is going to get worse, compared to just 10% who think it is going to improve.

Boring Money CEO Holly Mackay comments, “This low sentiment is also echoed by fund investors. Net financial sentiment amongst the typically more affluent and confident investor community has also plummeted from +33 in March to +10 just 3 months later. Sentiment is low when it comes to both personal financial situations and the outlook for markets.”

“That said, although consumers are bearish about the outlook, investment consideration remains relatively stable. 8% of cash savers with more than £10,000 held in cash accounts only – and not yet investing – report that they want to invest in the coming 12 months. So for now, the message is that people feel pretty bleak about the outlook, but the lack of other opportunities means that investing as an option is holding up.”

Sources:

4,654 nationally representative UK adults – survey conducted 20th-21st July 2022

1,509 fund investors – survey conducted June/July 2022

Notes to editors:

1. Boring Money is an independent research and publishing house which provides information, tips and Best Buy tools to savers and investors. Currently, the website has over 200,000 monthly readers.
   
   The business conducts regular research with industry providers and UK consumers to track the developing DIY investment market from both the customer and provider perspective. Boring Money holds test accounts with over 25 investment platform providers. It also holds regular focus groups and interviews with consumers to ensure regular input and feedback from the user perspective.
   

2. This research is from Boring Money’s Fund Investor Tracker. Fund Investor Tracker is our core data subscription service for senior professionals in the asset management sector. Subscribers get in-depth analysis, brand tracking and forecasting every quarter, from our unique quarterly monitoring of the UK retail fund investor population.
   
   We provide you with targeted data that's specific to a UK retail investor audience, using a sample of 1,500 adults holding funds.
   

3. Founder Holly Mackay has worked in the investment industry for 20 years and is supported by a team of 28 researchers, analysts, technologists and marketing execs. Boring Money is not regulated to give personal financial advice nor is it regulated by the industry watchdog.

Please contact:

Holly Mackay, CEO & Founder
07984 609 827
holly@boringmoney.co.uk

Mikhail Ismail, Head of Marketing
mikhail@boringmoney.co.uk