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The Advice Report 2025 - Metamorphosis and Change

Data‑Driven insights on UK advice‑gap trends, FCA regulation and consumer willingness in the 2025 financial advice landscape

By Boring Money

16 June, 2025

Advice Report 2025 - £250 billion opportunity

Boring Money’s Advice Report 2025 – Metamorphosis and Change is available now. With the FCA’s anticipated imminent launch of draft rules on Targeted Support, alongside the ongoing implications of Consumer Duty regulation, the landscape has transformed, highlighting opportunities and challenges ahead. The report has been developed for consumer-facing businesses operating in the investments, pensions, and financial advice sector.

The Advice Report 2025 has been created to support firms:

Bridge the Advice Gap

Identify how roughly 12.3 million UK adults remain underserved—yet 5.9 million could benefit from targeted support, potentially unlocking over £250 billion in assets.

Test advice models, demand and customer comprehension

Explore appetite for Targeted Support and Simplified Advice, sharing feedback on levels of understanding and test disclosures.

Understand the full spectrum of advice services

Insights with strategic planning to support the advice continuum: from guidance, to more personalised guidance, targeted support, simplified advice and traditional advice.

Align Commercial Strategy with Consumer Demand

From acquisition and retention to pricing and positioning, the report guides product, marketing, and board-level teams to evidence and articulate the right business direction.

Sources and Methods

The Advice Report 2025 has been compiled from:

Survey of 3,289 nationally representative UK adults, May 2025
Survey of 6,070 nationally representative UK adults, January 2025
Survey with 780 investors from our Boring Money Panel, May 2025
Qualitative interviews with nine prospective targeted support users

Speak to us about how the Advice Report can help you to refine your proposition today, clarify your target market, understand future growth and plan for regulatory change and opportunity.

Contact the Research Team

Get in touch with the research team to enquire about our reports.

Advice Report 2025

In June, the FCA will publish draft rules for Targeted Support, after years of ‘stop-start’ efforts to create a more supportive environment to help firms tackle the 12.3 million UK adults stuck in the Advice Gap. At the same time, Consumer Duty has shaken up the traditional advice sector, shining a light on ongoing servicing, value for money, and clear fee disclosure and comparison, amongst other things. It is not a dull time!

Retail Distribution Report

The rise of the self-directed investor is changing the shape of distribution. For many asset managers with retail channels, more than half of all customers will be self-directed, even if today’s £ volumes still come largely from the advised channel.