Advised Investors - Acquisition and Retention

This report provides essential insight and data for advice firms and consolidators shaping their immediate and long-term strategy and business planning. It analyses future growth in the advice market digging into both acquisition and retention, looking at key drivers including satisfaction, intergenerational transfer and the impact of Targeted Support.

Acquisition: Sample Insights

Growth will be fuelled by the acquisition of new clients. We anticipate that Targeted Support will play a small part in activating some new clients over the coming years.

• Our research identifies c. 800k potential advice customers with sufficient assets to be advised today

• We estimate there are 5.9 million people who would be open to Targeted Support solutions, some of whom will upgrade to full advice

Retention: Sample Insights

The report will also assess retention based on current client insights and data from advised parents on the anticipated behaviour of their children and heirs. We investigate the main drivers of low satisfaction, supporting a pre-emptive approach to both retention and reputation.

• 500k current advised clients rate themselves as ‘less than satisfied’ with their adviser

• 26% predict their heirs will leave family adviser

Sources:

• Survey of 3,000 nationally representative UK adults, May 2025

• Survey of 1,000 advised investors with £100k+ in assets, August 2025

• Survey of 450 Boring Money panel members with £100k+ in assets, mix of advised, advised in the past, and non-advised, August 2025