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The Future of Advice

Against a backdrop of regulatory change and digital innovation, this report explores the changing environment for financial advice in the UK.

What do consumers want?
How big is the opportunity?
What is the potential for mass market solutions?
Guidance, digital and hybrid advice – demand and supply
Barriers and opportunities
Changes, provider intent and strategic shifts

Download the Table of Contents

Download the table of contents to preview how The Future of Advice Report can help support your go to market strategy, growth and consumer engagement plans and regulatory challenges.

I would like to hear from you about products, events, general marketing and other things from Boring Money – including personalised content and ads - but please try not to make them as boring as everything else in finance!

Who has this report been designed for?

The report has been designed to support platforms, banks, investment firms, pensions providers and advice firms to size, shape and articulate their strategy and shape their propositions, armed with data, consumer research, segmentation, non-attributable industry leader insights and more.

An invite-only launch event will share key details with advance purchasers, Boring Money clients and subscribers.

The Future of Advice package costs £7,000+VAT to include the launch briefing, the report and data and a presentation/ Q&A with the research team.

Industry leaders anticipate no real change from the upcoming simplified advice regime

Our non-attributable interviews reveal wealth, investment and advice bosses anticipate “not much” from the simplified advice.

We need radical change which means it is OK to kick people into taking action.

I think that we need to be bolder. The whole problem is that we cannot shock people into interest. We turn them off before they have even got to thinking about doing something.

Ideally, I would like to see some of the early disclosure requirements dropped. We are giving people too much disclosure which is off putting. Don’t turn clients off before they are even in the game.

Marketing Director, Discretionary Wealth Manager

Some of our key findings include:

29% of investors sought financial advice or guidance after this year’s Spring Budget

The need for advice is still strong

20% were comfortable with AI playing a part in their advice or recommendations. This number is nearer 1 in 3 when it comes to comfort levels from today’s investors

AI is A-OK

Our report saw a gradual increase in those comfortable completing questionnaires and fact finds online – this has gone up from 55% of people in 2022

We see gradual growing comfort with elements of digital advice

Sources and methods:

A nationally representative survey of 3,000 UK Adults, plus a boosted sample of High Net Worth individuals
A survey of 1,000 investors currently receiving advice
Commentary from directors of advice firms and platforms

Get in touch with us to buy the report

Please contact dan@boringmoney.co.uk for more information or to request a call with the research team.

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