Boring Money Best Buy Awards 2026
Recognising the UK’s top investment & pension providers
Our independent, data‑led awards are built to help consumers choose with confidence — and to help providers demonstrate real value in a competitive market.
Why these awards matter
A Boring Money Award is a powerful trust signal. It shows that a provider delivers:
Strong customer experience
Transparent pricing
Robust functionality
Real‑world performance
Meaningful consumer benefit
Our awards are one of the most comprehensive assessments of the retail investment landscape:
40+ live test accounts
100s of customer service tests
27,000+ real customer reviews
Surveys of 25,000+ consumers every year
The Judged Winners
The Judged Highly Commended Winners
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Independent, data-led insight into the investment, pensions, and wealth markets, backed by surveys of 25,000+ consumers every year.
Proposition Development Advisory Sessions
To help providers benefit from the vast array of market insights associated with the Best Buy assessment process, we are offering dedicated consultative feedback sessions to support proposition development, pricing assessment, product refinement and market positioning.
The sessions will focus on
Relative areas of underperformance and how to improve
Competitive weaknesses
Vulnerabilities based on the current market offering across all providers are assessed
The sessions will be conducted by our analysts with the goal of helping firms refine and elevate their investment offerings for better customer success.