We partner with Platforms

Boring Money is helping advice firms, platforms, and asset managers to plan and create better customer outcomes. With over 8 years’ experience in understanding and providing the customer voice. We can help with data and insights on both consumers in general and your more specific customer base.

Every 6 months, we conduct extensive research with 3,000 platform investors, as well as our broader nationally representative surveys.

1. Test client communications against Consumer Duty

Under Consumer Duty, firms must evaluate their communications with end clients or their target market to ensure consumers can locate information, understand it clearly, and use it to make informed decisions that align with their investment goals.

Our Consumer Duty-focused comms testing has included pre-testing important and high-risk client communications, such as changes to service, funds or fees. Our recommendations have been used to reduce the risk of misunderstanding, poor outcomes and customer complaints rising from such changes.

Find out more: Comms Testing to assess against Consumer Duty

2. Evidence value, and benchmark against your competitors

We have experience tracking and benchmark value for platforms through dialogue with over 3,000 fund investors, collecting and reporting back ratings for 28 of the largest UK investment platforms every 6 months.

Talk to us about our Platform Investor Tracker.

3. Client segmentation and bespoke research

We survey 12,000 investors, and an additional 13,000 nationally representative UK adults every year. We can use our existing data to identify and size opportunity segments for your brand, providing quick, reliable input into documenting and understanding your target market.

4. Ensure a reasonable relationship between price, benefits and value

We can provide an independent benchmark of your costs against industry average and map both a consumer and our independent view of the benefits. We will assess how to bring the costs and benefits together to represent value.

5. Client communities

Client communities can be an effective way to put the customer at the heart of your business, in line with the principles of Consumer Duty. This involves recruiting your end clients to an ‘always on’ panel. Clients use these to run communication testing, ad hoc research to get client opinions on various topics, product propositions or content pieces, and taking a pulse of your clients.