Competitor Analysis
Case Study
The Challenge
Our client had launched a popular robo-advice platform, in an immature non-UK market.
They dominated market share, and had basic features set up, but needed to know what essential features they should be adding to their product in order to stay ahead of any new entrants to the market.
Our Approach
A review of our client’s platform, identifying potential gaps and opportunities.
A review of the 10 leading robos in the UK, identifying popular and distinguishing features.
Gave our expert view on what apps were providing best in class features.
The Results
We identified what features should be offered as a minimum for a robo, as well as what extra features can be used to attract certain kinds of investors.
Our client is currently making new feature recommendations to the board off the back of this research.
Next steps will be qual testing potential features to gauge customer need and reaction in this market.
Get in touch for more information on our bespoke services
Please contact georgiana@boringmoney.co.uk for more information or to request a call with the research team.