A ‘food label’ for sustainable funds
Investor interest in sustainable investing is growing, but so is confusion and concerns of greenwashing. As European regulators wrestle with disclosure, we set out to produce a prototype which shows what good disclosure would look like to the end investor. The ultimate customer of every asset manager.
Introducing the prototype
We engaged with 6 of the leading fund management groups in the UK, our blog readers, 20 retail investors in deep-dive interviews and 1,500+ fund investors in a survey to develop this prototype.
Our prototype set out to be clear, engaging, useful and – importantly – mobile-first to fit in with the reality of how investors consume information today.
Explore the prototype via the link below. Scroll through the various fund reporting, hear from the fund’s manager and Boring Money’s researched view.
On March the 30th our Boring Money Founder and CEO, Holly Mackay, introduced the prototype and answered some of your questions. Watch the full replay below:
How did we do this, and what did we find?
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