Site Logo
Site Logo

Open positions: Strategic Relationships Manager

29 April, 2022


Boring Money has been set up to help ‘normal people’ to make better choices with their savings, investments and pensions.

In Q1 this year we had 500,000 consumers on our site, using our Best Buy tables to find ISAs and pensions, or our Shortcut Quiz to help them find the right product or advice for them. We have recently added advice tables and an Adviser Directory, which help consumers to pick the right digital adviser or individual traditional adviser for their needs.

This year we will build and launch new community-based ‘Learn Paths’ – content and learning aimed at specific groups of consumers, starting with women in their 40s and 50s.

Our consumer website, webinars, quizzes and proprietary consumer panel all give us a unique view of what British savers and investors want, fear, understand and need. This always-on feedback loop is increasingly fuelling our research and insights business, as we work with the industry to help them with qualitative and quantitative research, as well as advisory and consultancy projects. We help the industry understand the voice of the customer, and so make better products, services and communications.

Using our unique consumer insights and working with advisers in the industry and in our newly formed Adviser Directory, we create a series of subscription products, research reports and bespoke projects which help our clients to create better products and services.

We work with asset managers, banks, building societies, investment platforms, robo advisers and wealth management firms.

We are backed by a number of HNW individuals and FTSE100 abrdn is a shareholder. We have a strong Board and non-executive directors, including Justine Roberts, CEO of Mumsnet.


After a recent successful fundraise last year, we have ambitious growth plans in 2022.

We will continue to boost our traffic and so become an influential source of help for the growing cohort of DIY investors and pension savers. Our ratings, awards and content offer increasingly compelling opportunities for the industry to get in front of consumers.

As we grow, and as more consumers tell us what they like, want and need, so our proprietary insights get more powerful. With our own customer panels, developing datasets and new CRM, we are well placed to offer the industry unique real-time customer insights and research.

Our newly created adviser pages and Adviser Directory bring the voice of advisers onto our site, helping readers with their questions and providing introductions between adviser and client. We are developing our Advice plans and increasing the adviser research we conduct to complement the consumer research we are best known for.

We work with a wide range of industry clients – fund managers, banks, platforms, robos and advice firms. With our subscription data products, published reports and bespoke research projects, we help providers to:

  • Size the market

  • Understand the competitor landscape

  • Track customer feedback and sentiment

  • Test new propositions

  • Test UX and customer journeys

  • Benchmark propositions

  • Understand changing sentiment

  • Do a deep dive on thematic projects such as sustainable investing, digital advice, engaging particular client segments and more

About the role

The Strategic Relationships Manager will sit in our newly formed Commercial Team and is a B2B inside sales position with new business acquisition and account management responsibilities.

We are looking for someone who understand the investment management industry, has a good working knowledge of current products and regulations, and will understand the challenges that asset managers face. We have increasing consumer insights – qualitative and quantitative – and work with asset managers to provide the customer voice into these businesses.

Our quarterly Investor Tracker is used to inform Assessment of Value work, to track brand and sentiment – at brand and market level and to help firms to understand what investors want. We also run focus groups and interviews for asset managers. Our research this year has focussed on sustainable investing, multi-asset funds, tech funds, brand awareness, factsheets and communications, climate-related disclosures and more.

We are looking for a Relationship Manager who will understand our clients’ business models and the key challenges they face. Identify how we can help. And in turn feedback to our research team, with ideas and input to make our products better.

What you'll need

  • A minimum of 7 years’ of experience in the financial services sector

  • Strong sales skills, with experience of consultative selling rather than a pre-determined product push

  • Demonstrable relationships with senior financial executives at large companies who trust your ability to present them with products that add immediate value to their organizations.

  • The right presentation skills to articulate a value proposition to a broad range of people at all levels

  • A track record of successfully selling support and research services is a plus

  • Aptitude for qualitative and quantitative data analysis

  • Ability to learn and absorb new products quickly and rapidly adapt to changing business and customer demands

  • Someone very adept at juggling multiple balls and working in a fluid, entrepreneurial environment


  • Own our relationships with 20+ asset management firms

  • Develop strong relationships with people in these firms – trusted relationships which are productive for both sides

  • Identify new opportunities and developing needs

  • Help the marketing and content teams to make sure we are fair in our content and work in calling out investment management excellence as well as highlighting the need for improvement

  • Work with the research team to shape and develop our products in response to client feedback

  • Work with our marketing team to make sure we are capturing the right consumer insights from our B2C site and audience

  • Keep our clients happy

  • Own the revenue part of the P&L for research in relation to asset management companies

The benefits

  • Competitive salary commensurate with experience

  • Bonus based on key targets and the broader 3-year Plan

  • Flexible working

  • Pension plan

  • 4 Freedom Fridays every year – early finish to start the weekend sooner

  • Modern office space by Bond St tube

  • Regular team socials

  • 25 days’ holiday per year

To apply for this role, please send your CV and cover letter to