Consumer Duty: I'm an Asset Manager
Supporting asset managers with external input, metrics, validation and customer testing.
Boring Money is helping advice firms, platforms, and asset managers to plan and create better customer outcomes. With over 5 years’ experience in understanding and tabling the customer voice, we can help with data and insights on both consumers in general and your more specific customer base.
Need help responding to the new Consumer Duty?
Here are 4 ways we can support:
1. Test client comms
We have tested 100s of factsheets, comms and online journeys over the last 12 months to support asset manager clients with comms testing for Consumer Duty.
2. Measure, track and evidence Value
We support asset managers with the AoV process, providing the customer voice to the process. Every 6 months we survey 3,000+ fund investors and provide data for 30 large asset management brands, to support AoV.
Talk to us about our Fund Investor Tracker, running since 2019.
3. Supporting Consumer Duty with customer data and insights
We have data which supports asset managers to understand and evidence customer demographics, vulnerabilities, objectives, risk profiles, desired outcomes and more. No more second guessing or relying on distributor data. Our data and insights are sourced from our fund management customer panels, so directly from the end consumer, whether advised or direct.
Talk to us about our Consumer Duty Core product.
4. A deeper dive at specific fund level
For larger brands and top-selling retail funds, our proprietary panel enables us to support asset managers with a qualitative deep-dive to reinforce the quantitative work we do. Ask us about how Consumer Duty Focus can paint a detailed picture of what job your funds play in a customer’s portfolio. This work has a very practical application and supports product and marketing teams to identify and action change and improvement, as well as supporting the governance process.
Talk to us about our Consumer Duty Focus product.
Ensure a reasonable relationship between price and benefits and value
We have been working with leading asset management brands since 2019, capturing consumer data and insights into price, performance, communications, service and brand.
Understand your target market
What do your customers prioritise and value?
Are your products the right fit for your target market?
What do good outcomes look like for your audience?
How are you looking after vulnerable customers?