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Bespoke Research

Qualitative and quantitative techniques to cut through the noise and get to the heart of what customers want. UK retail investment market, banks, platforms, wealth managers, asset managers, robos and more.

New Product Development Research

We use consumer insight to help you shape your new products in a profitable way, minimising risk across launches. This includes ideation workshops, quantitative testing of appeal and likelihood to buy, and using techniques such as conjoint analysis and Max Diff to determine proposition features.

Focus Groups & Panels

Our research analysts hand-pick customer panels and focus groups to test and improve new proposition developments, user experience upgrades and redesigned customer journeys.

Competitor Analysis

Working with us offers a unique view on the market. We have test accounts with all the leading UK investment providers; thousands of reviews from their customers; years of user-testing insights; and first-hand experience with the majority of your UK competitors.

Audience Segmentation

Our segmentation programs deliver value across the entire customer life cycle, by identifying key purchase drivers, through to understanding needs through buyer personas, tracking customer satisfaction and simultaneously offering solutions to creating a customer-centric brand.

In Depth Interviews & User Research Sessions

We can help you delve deeper into what consumers think. We can help you test digital journeys to assess where customers drop off, what they like, where they click, and more.

Comms Testing

Check whether customers understand your comms and check for any misunderstandings. See how your comms impact customer decisions and perception of your brand.

Customer Satisfaction & Brand Trackers

We can monitor customer sentiment and satisfaction with regular check in surveys, and also track feelings towards brands.

Customer Journey Testing

Testing experiences and responses of real consumers to journeys on your website, identifying pain points and areas of improvement.

Campaign Analysis

We can track the impact of your campaign on consumer awareness, consideration, and brand associations. We use reaction time testing to tune into consumers’ gut reaction to your brand.

Market Sizing

Sizing the market opportunity for products and services in people and £.

Pricing Research

We work with clients to find the optimal price point to entice your buyers and grow your market share.

Online Community Boards & Activities

We can gather a target group of consumers to interact with each other and complete activities. We moderate to prompt contribution and promote discussion.

Our Sustainable Disclosure Prototype

Investor interest in sustainable investing is growing, but so is confusion and concerns of greenwashing. As European regulators wrestle with disclosure, we set out to produce a prototype which shows what good disclosure would look like to the end investor. The ultimate customer of every asset manager.

Document Testing

Consumer Duty requires firms to test their communications with customers, in order to ensure that consumers are able to: find information, comprehend the information, and that the information provided supports them to make good decisions that inform the right action for their investment objectives.

Get in touch for more information on our bespoke services

Please contact georgiana@boringmoney.co.uk for more information or to request a call with the research team.