Consumer Duty: I'm an Advice Firm

Supporting advice firms with external input, metrics, validation and customer testing.

Boring Money is helping advice firms, platforms, and asset managers to plan and create better customer outcomes. With over 5 years’ experience in understanding and tabling the customer voice, we can help with data and insights on both consumers in general and your more specific customer base.

Need help responding to the new Consumer Duty?

Here are 4 ways we can support:

1. Test and refine your client communications with your target market

We are working with several clients to test that their communications support good outcomes. Consumer duty requires firms to test their communications with customers, in order to ensure that consumers are able to: find information, comprehend the information, and that the information provided supports them to make good decisions that inform the right action for their investment objectives.

Document Testing in reaction to Consumer Duty

2. Define value with independent input

We have 3 years’ experience in supporting asset managers to define and measure value. In response to Consumer Duty, we are in the process of creating value frameworks for asset managers, platforms and advice firms, in order to support firms to build out there value proposition. Centred around the voice of the customer.

Advised Investor Tracker

A Framework for Measuring Value Report

3. Measure the value you provide to clients and benchmark this against competitors

Our tracker products help you to understand and measure the value you provide to clients and benchmark this against competitors, to provide independent metrics and input into your frameworks.

Advised Investor Tracker

4. Identify your target market, understand their needs, characteristics and objectives of your target market

We have 5 years’+ of consumer / investor data and can map our quantitative data and qualitative insights to your selected customer segments, providing quick, reliable input into documenting and understanding your target market.