Site Logo
    • Site Logo
    Home • Reports
    consumer insights and statistics displayed on a tablet

    Customer Insights for Consumer Duty

    Boring Money have been conducting qualitative and quantitative research with fund investors for over 5 years.

    This report has been created in response to largely intermediated asset managers wanting support with their Consumer Duty obligations.

    The report provides a deep dive into what we have learnt about how asset managers can ensure they are helping investors achieve their objectives.

    notebook of references and sources

    Sources for this report

    Fund Investor Tracker​

    • 16 quarterly surveys from Q1 2019 to the present​

    • 25,000+ responses from UK fund investors​

    • Detailed questions on investment and value ​

    Annual investment survey​

    • 6,000+ nationally representative UK adults ​

    • Surveys conducted each January over the last 7 years​

    Ongoing qualitative feedback​

    • To support our expert views on how to enhance documents and customer journeys

    This report will provide

    A data-led framework for assessing what you are doing to help end investors achieve their objectives
    Driver analysis to reveal the underlying sources of value to fund holders​
    Key features that fund investors value in communications and recommendations for general enhancements
    Segmentation of fund investors to identify vulnerable characteristics amongst a representative fund customer base

    Table of contents

    1. Introduction​

    1. Consumer duty and the end consumer​

    2. Sources for this report ​

    3. Value from the consumer perspective​

    4. Pyramid of value for asset management – metrics to assess and analyse value through a consumer lens ​

    5. Key driver analysis of what drives value - evolution of client attitudes 2019 to 2023​

    2. Segmenting fund investors

    1. Mapping fund investors: The key profiles of fund investors, by investment objective, attitude etc.​

    2. What and who the different personas value​: Which features and brand types do they value​

    3. Vulnerable consumer focus – profiling by FCA's identified characteristics ​

    3. Key rules for communication with end investors​

    1. Jargon: what do consumers understand, by customer type​

    2. Need: what information are consumers seeking ​

    3. Action: mitigating the risk of key communications and journeys ​

    4. Consumer understanding of price and performance​

    1. How consumers judge price and performance relative to other factors ​

    5. Using consumer insights as inputs to your consumer duty framework

    1. Building your framework around the consumer’s needs and objectives​

    6. Conclusions

    What the report will support you to deliver

    Demonstrate you understand what customers value and how that feeds into your consumer duty framework​

    Aim: The report provides data on what drives fund investors' perception of value, both overall and broken down by demographics.​

    Support appropriate targeting by understanding fund investor segmentation​

    Aim: The report will identify a number of key profiles of investors and detail what each segment values and needs to fulfil their objectives. It will also look in detail at vulnerable investors and how they differ.

    Learn our key dos and don’ts of communications that help consumers meet their objectives​

    Aim: The report provides recommendations on communication with fund investors. It will provide groups with some “How Tos” and “Don’t Dos” based on our extensive document testing with end investors.​

    For example – what are ways in which firms can adapt communications to give greater confidence that your customers understand the key metrics relative to price and performance?​

    Build a consumer duty framework that incorporates consumer insights​

    Aim: Finally, the report will provide our suggestions for how to bring together insights of what your customers think into a successful consumer duty framework.​

    Get in touch with us to buy the report

    Please contact jim@boringmoney.co.uk for more information or to request a call with the research team.

    Our top picks

    Explore more of our products to gain valuable insights and learn how we can help your strategy and propositions through our services.

    Consumer Duty for asset manager​s

    Consumer Duty: I’m an Asset Manager​

    Supporting asset managers with external input, metrics, validation and customer testing.

    Fund Investor Tracker for asset managers

    Fund Investor Tracker

    What is it? Boring Money’s bestselling service for Asset Managers.

    online investing report 2023: under pressure

    Online Investing Report 2023

    Diving into the current DIY investing landscape, consumer behaviours and sentiment, emerging investment trends and predictions.

    Site Logo
    A proud member of
    FacebookInstagramLinkedInTwitterYoutube
      Boring Money Ltd is a limited company registered in England and Wales under registration number 09459832 and we have our registered office at 10 Lower Thames Street, London, England, EC3R 6AF.
    |

    We use cookies

    You will see cookie information on different websites and regulation means that we need to ask your permission to use them. We use cookies to improve our website, for analysis of our visitor data, to show personalised content and to give you a great website experience. For more information about the cookies we use open the settings.