Pensions Report 2025 - Finding the Prize

Available Thursday 9th October 2025

This report helps workplace and retail pension providers size today's market and forecast the impact of key market trends and consumer behaviour, including a deep dive into consolidation and the roll-out of Targeted Support.

Advised Investors - Acquisition and Retention

This report provides essential insight and data for advice firms and consolidators shaping their immediate and long-term strategy and business planning. It analyses future growth in the advice market digging into both acquisition and retention, looking at key drivers including satisfaction, intergenerational transfer and the impact of Targeted Support.

Advice Report 2025

In June, the FCA will publish draft rules for Targeted Support, after years of ‘stop-start’ efforts to create a more supportive environment to help firms tackle the 12.3 million UK adults stuck in the Advice Gap. At the same time, Consumer Duty has shaken up the traditional advice sector, shining a light on ongoing servicing, value for money, and clear fee disclosure and comparison, amongst other things. It is not a dull time!

Retail Distribution Report

The rise of the self-directed investor is changing the shape of distribution. For many asset managers with retail channels, more than half of all customers will be self-directed, even if today’s £ volumes still come largely from the advised channel. In the era of Consumer Duty, the need to understand these investors is significant. Direct books alone do not paint a representative picture of demographics, user journeys, costs paid, service or other factors.

The Online Investing Report 2025

Now in its 9th year, the Online Investing Report is Boring Money’s flagship report, used by Boards, CEOs, ExCos and Heads of Marketing to size the market, develop business cases, track competitor developments, review pricing models and trends, read fresh consumer data, monitor market trends, and access £AUA and account forecasts.

Pensions Report 2024

The Pensions Report 2024 provides a detailed look at pension ownership and explores consumer sentiment, behaviours and needs with regards to pensions in the UK. The report will focus on understanding the customer journey for pension holders at different life-stages, supporting retail firms to identify the most effective messaging to attract pension holders across the consumer spectrum.

When the Carrot Meets the Stick

As the industry develops its thinking on the Advice Guidance Boundary Review, “When The Carrot Meets The Stick” considers the consumer need and industry opportunity which this brings.

Supported by Just Group and Wealth Wizards, this white paper sizes the Advice Gap, considers the potential for targeted support, assesses the role which hybrid guidance and advice can play and shares learnings from live tests conducted with Boring Money readers.

Vulnerable Customers Report 2024

The Understanding Vulnerable Customers 2024 report aims to provide platforms, asset managers, and advice firms with critical insights into the characteristics and needs of vulnerable investors. This year, the report focuses on addressing the challenges posed by the Financial Conduct Authority's (FCA) Consumer Duty requirements, helping firms better understand and serve vulnerable customers.

Advice Report 2024

The report is designed to help all consumer-facing businesses in the investments, pensions and advice sector to understand the consumer needs and appetite, size the opportunity, confirm strategic priorities and evidence business plans.

Sustainable Investing - Demand and Disclosure

The report outlines consumer awareness and interest in sustainable investments over the past year, with valuable insights on their comprehension of sustainable investment concepts and labeling, and recommendations for providers in response to the FCA’s Sustainability Disclosure Requirements.

Online Investing Report 2024

In Out, In Out, Shake it all about

Back for its 8th year, Boring Money’s Online Investing Report 2024 is coming! The report is the must-have research publication for any provider looking to set up or currently running a direct-to-consumer investment or pension business in the UK.

The Future of Advice

Against a backdrop of regulatory change and digital innovation, this report explores the changing environment for financial advice in the UK.

Customer Insights for Consumer Duty

This report has been created in response to largely intermediated asset managers wanting support with their Consumer Duty obligations, providing a deep dive into what we have learnt about how asset managers can ensure they are helping investors achieve their objectives.

A Framework for Measuring Value for Advice Firms

The FCA’s Consumer Duty requires regulated financial providers to evidence that they are providing good outcomes for the end customer. This report introduces a framework that can be used as a tool by advice firms to measure and benchmark the outcomes they are providing for their clients.